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The Survey Kit
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The Survey Kit

Second Edition


© 2002 | 1 434 pages | SAGE Publications, Inc
The Kit that has helped thousands of researchers and students do better survey research has now been completely updated and revised. In addition to separate volumes on in-person and telephone interviews, the new edition includes sections on: data management; literacy and language issues; qualitative survey research techniques, including focus group interviewing and content analysis; survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct; factorial design and conjoint analysis; cultural considerations; translation of interviews into other languages; CAPI interviews; sample size and power; creating a complete code book; the use of database management and statistical programs; internet surveys and the characteristics of good Web reporting.

Each of the 10 volumes contain checklists, warnings of things to avoid, examples of what does and doesn't work, and, new to this edition, exercises with answers and a glossary at the end of each volume.

Arlene Fink
Volume 1. The Survey Handbook, 2nd.
Arlene Fink
Volume 2. How to Ask Survey Questions, 2nd.
Linda B. Bourque, Eve P. Fielder
Volume 3. How to Conduct Self-Administered and Mail Surveys, 2nd.
Linda B. Bourque, Eve P. Fielder
Volume 4. How to Conduct Telephone Surveys, 2nd.
Sabine Mertens Oishi
Volume 5. How to Conduct In-Person Interviews for Surveys, 2nd.
Arlene Fink
Volume 6. How to Design Survey Studies, 2nd.
Arlene Fink
Volume 7. How to Sample in Surveys, 2nd.
Mark S. Litwin
Volume 8. How to Assess and Interpret Survey Psychometrics, 2nd.
Arlene Fink
Volume 9. How to Manage, Analyze and Interpret Survey Data, 2nd.
Arlene Fink
Volume 10. How to Report on Surveys, 2nd.

"The Survey Kit is an easy-to-understand, easy-to-follow, comprehensive guide for the novice survey researcher. In addition, it provides useful information about some qualitative research techniques such as interviews, focus groups, observational analysis, and content analysis. Pedagogical features in each volume such as checklists, reasonable resources needed, tips, and decision matrices help students focus on important aspects of the survey process and provide them with a sense of real life application. Detailed discussions of personal interviewing (survey and in-depth), focus group techniques, and risks and odds are welcome additions to the new volumes."

Juanita M. Firestone
University of Texas, San Antonio

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