You are here

The Psychology of Attitudes and Attitude Change

The Psychology of Attitudes and Attitude Change

Third Edition
Additional resources:

October 2018 | 400 pages | SAGE Publications Ltd

This third edition explores the scientific methods that are used to better understand attitudes and how they change, updated to reflect the flurry of research activity in this dynamic subject over the past few years. Providing the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches, the book pulls together many diverse threads from research across the world.

Key features:

  • Research highlights illustrate interesting and important case studies and their findings
  • Recap 'What we have learned' and 'What do you think?' questions at the end of chapters get students thinking
  • Key terms and a glossary help students get up to speed with terminology
  • Even more international in scope – with research drawn from many countries and a stronger European perspective
  • New research in areas such as hypocrisy, persuasion, matching and evaluative conditioning has been considered and included, showing the flourishing nature of this subject area
  • Online resources including multiple choice questions, journal articles and flashcards for students, and PowerPoint slides and essay questions for lecturers to use for teaching ideas


PART I: Why Do Attitudes Matter?
Chapter 1: What are Attitudes and How are They Measured?
Chapter 2: The Three Witches of Attitude
PART II: What Do Attitudes Do?
Chapter 3: The Influence of Attitudes on Information Processing and Behavior
Chapter 4: How Do Attitudes Influence Behavior?
PART III: What Shapes Attitudes?
Chapter 5: Cognitive Influences on Attitudes
Chapter 6: Affective Influences on Attitudes
Chapter 7: Behavioral Influences on Attitudes
Chapter 8: Basic Principles in How Attitudes are Shaped
PART IV: What More is There to Learn?
Chapter 9: The Internal World
Chapter 10: The External World
Chapter 11: An Eye to the Future


Click for online resources

For students:

  • MCQs
  • SAGE journal articles
  • Flashcards   

For lecturers: 

  • Instructor MCQs (testbank)   
  • Essay questions (testbank)  
  • SAQs (testbank) 
  • PPTs 
  • Figures from the book

This book strikes an excellent balance between general aspects and attention to details of attitudes and attitude change. Without being repetitive, the authors draw helpful connections between different parts of the book. The chapter structure makes the book easy to use as well as interesting for both students and teachers.

Hanna Kusterer
Stockholms universitet

This revision of an already-outstanding textbook provides a comprehensive, current, and well-organized description of research on attitudes and persuasion.  It takes an international perspective and constitutes an excellent textbook for undergraduate or graduate courses on attitudes.

James Olson
Western University

This excellent book presents contemporary developments in research and theory of the psychology of attitudes and persuasion. The editors, experts in the field, have done an amazing job organizing the content in a very comprehensive, accessible, and attractive way. For those interested in the processes behind changing minds, this book offers a great selection of current topics. The content is stimulating and up to date. This book is a “must” for students in psychology, communication, and marketing, and to any scholar interested in the science of psychological change.

Pablo Briñol Turnes
Universidad Autónoma de Madrid

A must-read for any aspiring attitudes expert. A great balance of classic foundational material and new developments. Maio, Haddock, and Verplanken have produced a valuable contribution to the vibrant literature on attitudes and persuasion. Reading this book will teach you the basics AND keep you on the cutting edge. 

Duane T. Wegener
Ohio State University

This book is a great example of fine scholarship. Written in a comprehensible and cogent style, this essential book is comprehensive, yet accessible and undeniably engaging. The authors provide both breadth and depth, in a very compelling manner, and the end result is a fantastic combination of an ideal teaching text and an excellent research reference book.

Joseph Vella
University of Malta

The Psychology of Attitudes and Attitude Change” is an essential text for those engaged in the application of sport psychology with athletes and coaches. Our programme recognises attitudes and attitude change as the foundation from which to build, apply and integrate psychological skills training into preparation and performance for athletic competition.

Gerry Fitzpatrick
Waterford Institute of Technology

The third edition of ‘The Psychology of Attitudes and Attitude Change’ provides a scholarly overview of research in this exciting area of social psychology.  The book is written in an engaging and novel style and focuses on what attitudes are and what they do for us.  Both basic and applied research is covered and examples of applications to everyday life drawn out. Recent work is presented alongside classic studies to provide the reader with a detailed understanding of the area.  

Mark Conner, Professor of Applied Social Psychology
University of Leeds

The third edition of this book provides a comprehensive overview of attitudes and attitude change, topics central to social psychology. The new edition contains an updated glossary and questions to ponder section. It also details the latest attitudinal research including, for instance, recent studies involving implicit attitude measures. As such, the book is a must-read for students, teachers and researchers in psychology and related fields.

Dr Robert M. McKenzie
Northumbria University

Il problema maggiore rimane la non conoscenza della lingua inglese da parte degli studenti. Il testo è comunque di valore

Professor Luca Balugani
Scienze dell’Educazione e della Formazione, Istituto Giuseppe Toniolo di Studi Superiori
December 11, 2023

Great comprehensive book.

Dr William Huggon
Psychology Dept, Univ Of Toronto-Mississauga
August 6, 2020

For instructors

Please select a format:

Select a Purchasing Option

ISBN: 9781526425843

Paperback & eBook (Slimpack)
ISBN: 9781529713695

ISBN: 9781526425836