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The McDonaldization of Society
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The McDonaldization of Society
Into the Digital Age

Ninth Edition (International Student Edition)
Additional resources:

Other Titles in:
Social Theory

March 2018 | 272 pages | SAGE Publications, Inc
The McDonaldization of Society links classical sociological theory to many aspects of contemporary life in a globalized world. Max Weber's rationalization thesis is updated and applied to the late 20th and early 21st century: where Weber focused on bureaucracies as the "iron cages" of rationalization in his time, the central premise of McDonaldization is that the fast food restaurant has become the model for the rationalization process today.

The book examines ways in which fast food businesses have created a system of operation based on efficiency, calculability, predictability, and control; and how the same principles have been applied to other settings and contexts as diverse as motel chains, "big box" stores, churches, child care centers, college rankings, health care providers, the Internet, and political participation. The author also looks at attempts to resist and reverse the effects of McDonalization, a term which has become part of the lexicon of contemporary sociological theory.
 
Chapter 1. Introduction
McDonaldization: The Basic Principles

 
The Advantages of McDonaldization

 
A Critique of McDonaldization: The Irrationality of Rationality

 
McDonald's: Creating the "Fast-Food Factory"

 
McDonald's and Other Brick-And-Mortar Consumption Sites

 
The Long Arm of McDonaldization

 
McDonald's as an American and a Global Icon

 
A Look Ahead

 
 
Chapter 2. McDonaldization: Past and Present
Thinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks"

 
Key Predecessors

 
McDonaldization and Consumption Today

 
Comparing McDonald's, Wal-Mart and Amazon.com

 
 
Chapter 3. Efficiency: Consumers 1
Efficiency: Drive-Throughs and Finger Foods

 
Calculability: Big Macs, Algorithms and Big Data

 
 
Chapter 4. Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside

 
Control: Human and Nonhuman Robots

 
 
Chapter 5. Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
McJobs and the Dimensions of McDonaldization

 
Efficiency: It's a Fetish

 
Calculability: Zeal for Speed

 
 
Chapter 6. Predictability and Control: McJobs and Other Mcdonaldized Occupations 2
Predictability: Scripting and Controlling Employees

 
Control: Even Pilots Aren't in Control

 
 
Chapter 7. The Irrationality of Rationality: Traffic James on Those "Happy Trails"
Inefficiency: Long Lines at Checkout

 
High Cost: Better off at Home

 
False Friendliness: "Hi, George" and Emojis

 
Disenchantment: Where's the Magic?

 
Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal

 
Homogenization: It's No Different in Paris

 
Dehumanization: Getting Hosed at "Troff 'n' Brew"

 
Dealing With Irrationality: Of Velvet, Rubber, of Iron Cages?

 
Conclusion

 

Supplements

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  • Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
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  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included.

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ISBN: 9781544327549
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