You are here

SAGE Brief Guide to Marketing Ethics

SAGE Brief Guide to Marketing Ethics

May 2011 | 232 pages | SAGE Publications, Inc
With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.

The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

Part I: Business Ethics
Business Ethics
Theories of Ethics
Stakeholder Theory
Ethical Decision Making
Strategy and Ethics
Corporate Social Responsibility and Corporate Social Performance
Strategic Corporate Social Responsibility
Part II: Ethics and the Marketing Mix
Ethics of Marketing
Consumer Rights
Product Liability
Ethical Issues in Pricing
Predatory Pricing and Trading
Transfer Pricing
Part III: Ethics and the Promotional Mix
Advertising Ethics
Deceptive Advertising
Public Relations
Public Relations Ethics
Reputation Management
Part IV: Special Topics in Marketing Ethics
Intellectual Property
Electronic Commerce
Marketing to Children
Cross-Cultural Consumer Marketing
Multinational Marketing
Green Marketing
Cause-Related Marketing
Appendix: AMA Code of Ethics

“The proposed text has many different sections that can only enhance classroom discussions…I think the TOC is strong and will make for a thorough text.”

Michael J. Messina
Gannon University

"A brief overview of marketing ethics could be incorporated into courses dealing primarily with another topic to add ethics into the curriculum or it could be used in a stand-alone marketing ethics class."

Bruce A. Huhmann
New Mexico State University

brief, readable

Russell Smith
Marketing Dept, Winona State University
December 3, 2014

The course was deferred. The book was good and I may add it as a supplement to a different marketing class. As a brief guide it would be hard to use as a standalone but in combination with a marketing text it would work well.

Professor Jeffrey Bowe
Ralph W Ketner Sch Of Business, Catawba College
September 25, 2014

Sample Materials & Chapters

Sample Material

For instructors

Select a Purchasing Option

SAGE Knowledge is the premier social sciences platform for SAGE and CQ Press book, reference and video content.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.