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Research Methods for Graduate Business and Social Science Students
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Research Methods for Graduate Business and Social Science Students

First Edition
  • John Adams - Head, Department of Economics, British University, Egypt
  • Hafiz T A Khan - Professor, The Graduate School, University of West London, UK
  • Robert Raeside - Edinburgh Napier University, UK, Director, Employment Research Institute, Edinburgh Napier University, UK
  • David I. White - Napier University, UK


December 2008 | 272 pages | SAGE Publications Pvt. Ltd
Research Methods for Graduate Business and Social Science Students is a fundamental and easy guide to studying research methods. In addition to the general concepts relating to research methods, broad research issues and theoretical concepts critical to research are discussed. The book is written in a highly reader-friendly manner and contains plenty of examples and helpful practical exercises at the end of each chapter to reinforce and enjoy learning. Divided into 16 chapters, the authors aim to clearly and concisely explain the basics of quantitative and qualitative analysis and research to students, including:

- Research ethics

- Formulation and process of research

- Literature analysis and critical reading

- How to plan and implement a research project

- Data collection, survey research and data management

- Practical research techniques

- Elementary and advanced statistical analyses

- Assessment, reliability and validity of research work

- Guidelines on research writing and structures of dissertation

 
SECTION - I: GENERAL INTRODUCTION
Chapter 1: Introduction to Research  
 
1.1 What is Research?
 
1.2 Why is Research Conducted?
 
1.3 Who Does Research?
 
1.4 How is Research Conducted?
 
1.5 Business and Social Research Methods
 
SECTION - II: RESEARCH METHODOLOGY
Chapter 2: Research Methodology  
 
2.1 Introduction
 
2.2 Research Method versus Research Methodology
 
2.3 Approaches to Business and Social Research
 
2.4 Justifying the Scientific Method
 
2.5 Research Ethics
 
2.6 Exercises
 
2.7 References
 
SECTION - III: FORMULATION
Chapter 3: The Research Cycle  
 
3.1 Introduction
 
3.2 The Research Cycle
 
3.3 Problems with the Research Process
 
3.4 Exercises
 
3.5 References
Chapter 4: Literature Review and Critical Reading  
 
4.1 Introduction
 
4.2. The Importance of a Literature Review
 
4.3 What Should the Literature Review Do?
 
4.4 Types of Literature Review
 
4.5 Some General Points in Literature Reviewing
 
4.6 Obtaining Literature Sources
 
4.7 Searching the Literature
 
4.8 Assessing the Quality of Literature
 
4.9 An Example of a Literature Review
 
4.10 Critical Evaluation
 
4.11 Critical Analysis
 
4.12 Critical Reading
 
4.13 Critical Thinking
 
4.14 Critical Questions
 
4.15 Critical Reviews
 
4.16 Exercises
 
4.17 References
 
SECTION - IV: RESEARCH DESIGN
Chapter 5: Sampling  
 
5.1 Introduction
 
5.2 Classification of Research Designs
 
5.3 Sources of Data
 
5.4 Types of Data and Measurement
 
5.5 Methods of Data Collection
 
5.6 Sampling Techniques
 
5.7 Representative Sampling Plans
 
5.8 Sample Size Determination
 
5.9 Test of Significance for Population Mean
 
5.10 Test of Significance for Population Proportion
 
5.11 Key Statistical Concepts
 
5.12 Some Problems with Random Sample Surveys
 
5.13 The Normal Distribution
 
5.14 Exercises
 
5.15 References
 
SECTION - V: DATA COLLECTION
Chapter 6: Primary Data Collection  
 
6.1 Introduction
 
6.2 Observation
 
6.3 Experimentation
 
6.4 Surveys
 
6.5 Interviews
 
6.6 Diary Methods
 
6.7 Case Studies
 
6.8 Data Storage
 
6.9 Triangulation
 
6.10 Exercises
 
6.11 References
Chapter 7: Secondary Data Collection  
 
7.1 Introduction
 
7.2 Web Search Skills
 
7.3 Exercises
 
7.4 References
Chapter 8: Surveys  
 
8.1 Introduction
 
8.2 Design
 
8.3 Questions
 
8.4 Administering the Survey
 
8.5 Ensuring a High Response Rate
 
8.6 Missing Information
 
8.7 Coding and Data Input
 
8.8 Guidelines
 
8.9 References
Chapter 9: Interviews  
 
9.1 Introduction
 
9.2 Why do Interviews?
 
9.3 General Guidelines for Interviewing
 
9.4 Bias and Errors
 
9.5 Telephone Interviews
 
9.6 Group/Focus Group Interviews
 
9.7 References
 
SECTION - VI: ANALYSIS
Chapter 10: Qualitative Data Analysis  
 
10.1 Introduction
 
10.2 Preparation
 
10.3 Content Analysis
 
10.4 Summarising
 
10.5 Grounded Theory
 
10.6 References
Chapter 11: Descriptive Quantitative Analysis  
 
11.1 Introduction
 
11.2 Descriptive Statistics
 
11.3 Are There Significant Differences?
 
11.4 Comparing Two Groups
 
11.5 Comparing More Than Two Groups
 
11.6 The Association Between Categorical Variables
 
11.7 Summary of Test Procedures
 
11.8 Exercises
 
11.9 Appendix: Exploratory Data Analysis
 
11.10 References
Chapter 12: Correlation and Regression  
 
12.1 Introduction
 
12.2 Correlation
 
12.3 Regression
 
12.4 Diagnostics
 
12.5 Multiple Regression
 
12.6 Exercises
 
12.7 References
Chapter 13: Advanced Statistical Analysis  
1 Introduction 2 Factor Analysis 3 Logistic Regression 4 Exercises 5 References
SECTION - VII: QUALITY AND VERIFICATION
Chapter 14: Test of Measurement and Quality  
 
14.1 Introduction
 
14.1 Reliability
 
14.2 Validity
 
14.3 Generalisability
 
14.5 Exercises
 
14.6 References
 
SECTION - VIII: INVOLVEMENT DURING RESEARCH
Chapter 15: Conducting Your Research  
 
15.1 Introduction
 
15.2 Selecting your Topic
 
15.3 Guidelines for Supervision
 
15.4 Undertaking your Research
 
15.5 References
Chapter 16: Writing and Presenting the Dissertation  
 
16.1 Introduction
 
16.2 The Dissertation
 
16.3 Dissertation Objectives
 
16.4 What Should a Dissertation Look Like?
 
16.5 Presenting the Dissertation
 
16.6 References

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