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Research Design
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Research Design
Qualitative, Quantitative, and Mixed Methods Approaches

Fifth Edition


November 2017 | 304 pages | SAGE Publications, Inc

This best-selling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflections about the importance of writing and ethics in scholarly inquiry. 

The Fifth Edition includes more coverage of: epistemological and ontological positioning in relation to the research question and chosen methodology; case study, PAR, visual and online methods in qualitative research; qualitative and quantitative data analysis software; and in quantitative methods more on power analysis to determine sample size, and more coverage of experimental and survey designs; and updated with the latest thinking and research in mixed methods.

SHARE this Comparison of Research Approaches poster with your students to help them navigate the distinction between the three approaches to research.

 
Analytic Contents of Research Techniques
 
Preface
Purpose

 
Audience

 
Format

 
Outline of Chapters

 
 
Companion Website
 
Acknowledgments
 
About the Authors
 
PART I PRELIMINARY CONSIDERATIONS
 
Chapter 1 The Selection of a Research Approach
The Three Approaches to Research

 
Three Components Involved in an Approach

 
Research Approaches as Worldviews, Designs, and Methods

 
Criteria for Selecting a Research Approach

 
Summary

 
Additional Readings

 
 
Chapter 2 Review of the Literature
The Research Topic

 
The Literature Review

 
Summary

 
Additional Readings

 
 
Chapter 3 The Use of Theory
Quantitative Theory Use

 
Qualitative Theory Use

 
Mixed Methods Theory Use

 
Summary

 
Additional Readings

 
 
Chapter 4 Writing Strategies and Ethical Consideration
Writing the Proposal

 
Writing Ideas

 
Ethical Issues to Anticipate

 
Summary

 
Additional Readings

 
 
PART II DESIGNING RESEARCH
 
Chapter 5 The Introduction
The Importance of Introductions

 
An Abstract for a Study

 
Qualitative, Quantitative, and Mixed Methods Introductions

 
A Model for an Introduction

 
Summary

 
Additional Readings

 
 
Chapter 6 The Purpose Statement
Significance and Meaning of a Purpose Statement

 
Summary

 
Additional Readings

 
 
Chapter 7 Research Questions and Hypotheses
Qualitative Research Question

 
Quantitative Research Questions and Hypotheses

 
Mixed Methods Research Questions and Hypotheses

 
Summary

 
Additional Readings

 
 
Chapter 8 Quantitative Methods
Defining Surveys and Experiments

 
Components of a Survey Study Method Plan

 
Components of an Experimental Study Method Plan

 
Summary

 
Additional Readings

 
 
Chapter 9 Qualitative Methods
The Characteristics of Qualitative Research

 
Qualitative Designs

 
The Researcher’s Role and Ref

 
Data Collection Procedures

 
Data Recording Procedures

 
Data Analysis Procedures

 
Interpretation

 
Validity and Reliability

 
Writing the Qualitative Report

 
Summary

 
Additional Readings

 
 
Chapter 10 Mixed Methods Procedures
Components of Mixed Methods Procedures

 
Types of Mixed Methods Designs

 
A Procedure for Embedding Core Designs Into Complex Designs

 
Factors Important in Choosing a Mixed Methods Design

 
Examples of Mixed Methods Procedures

 
Summary

 
Additional Readings

 
 
Glossary
 
References
 
Author Index
 
Subject Index

Supplements

Student Study Site

SAGE edge for Students provides a personalized approach to help students accomplish their coursework goals in an easy-to-use learning environment.

  • Mobile-friendly practice quizzes allow for independent assessment by students of their mastery of course material.
  • Premium video content curated from the SAGE Research Methods platform, including videos by John W. Creswell.
  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter, plus accompanying exercises and application questions.
  • Sample research proposals and templates offer further guidance on research design.
Instructor Teaching Site

SAGE edge for Instructors supports your teaching by making it easy to integrate quality content and create a rich learning environment for students.

  • Premium video content curated from the SAGE Research Methods platform, including videos by John W. Creswell, accompanied by assessment questions.
  • A diverse range of pre-written, editable test questions to help assess students’ progress and understanding.
  • Sample course syllabi for semester and quarter courses provide suggested models for structuring your courses.
  • Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts, plus accompanying exercises and application questions.
  • Lecture notes highlight key concepts by chapter to help you prepare for lectures and class discussions.
  • Chapter-specific writing exercises emphasize critical thinking and application of key concepts.
  • Discussion questions launch classroom interaction and encourage students to engage further with the material.
  • All figures and tables from the book available for download and use in your course.

“This text is incredibly helpful and among the books I use most frequently in my teaching and my own writing.”

Andrew Ryder
University of North Carolina, Wilmington

Great resource and handbook for introduction to research design.

Dr Marti Canipe
Teaching & Learning, Northern Arizona University
December 9, 2019

An invaluable reference for Master's and Doctoral students at the beginning of their educational research journey

Dr Victoria Sherif
Counseling, Educational Leadership, Educational and School Psychology, Wichita State University
September 13, 2019

Content, excellent instructor resources

Dr Julie Pynn
Psychology Dept, Southern Utah University
August 12, 2019

It covers everything our Sport Mgmt masters students need to know regarding research.

Dr Chase M. L. Smith
Management, University Of Southern Indiana
July 24, 2019

Recent version available with both qualitative and quantitative options in the same text. Great examples available in text with online options for students.

Victoria Walsey
Social Sci Native Studies Dept, Northwest Indian College
December 3, 2018

One of the best books on research that uses templates and uncomplicated terminology that resonates with students.
Thank you

Professor Kimberley Garth-James
Business Administration Dept, Notre Dame De Namur University
May 17, 2017