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Public Relations Writing
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Public Relations Writing
Principles in Practice

Second Edition


528 pages | SAGE Publications Pvt. Ltd
Public Relations Writing is a comprehensive core text that guides students from the most basic foundations of public relations writing—research, planning, ethics, organizational culture, law, and design—through the production of actual, effective public relations materials. It begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences.
Preface

 
Theoretical Influences on Public Relations Writing

 
Sending the Message: Writing for Style, Flow, and Credibility

 
Ethical Influences on Public Relations Writing

 
Cultural Influences on Public Relations Writing

 
Research Influences on Public Relations Writing

 
Legal Influences on Public Relations Writing

 
Design Influences on Public Relations Writing

 
From Principles to Planning to Practice: Business Writing, Fact Sheets, and Bios

 
Out of Your Control...or Is It? Newswriting for the Press

 
Under Your Control: Features and Newsletters

 
Let`s Hear It: Writing for Broadcast, Scripts, and Speeches

 
When the News Isn`t Good: Crisis Messages

 
The Multipurpose Medium: Writing for the Web

 
Persuasion for Mass Action: Advocacy Campaigns, Op-Eds, and PSAs

 
Persuasion for Individual Action: Direct Mail, Brochures, and Proposals

 
High-Profile Projects: Annual Reports, Events, and Exhibitions

 
Appendix A: The Value of Editing

 
Appendix B: Public Relations Society of America (PRSA) Code of Ethics

 
Appendix C: Research Methods for Public Relations Writing

 
Appendix D: Production Issues

 
Appendix E: Grammar and Style

 
Index

 

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