Public Health Communication Interventions
Values and Ethical Dilemmas
- Nurit Guttman - Tel Aviv University, Israel
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June 2000 | 304 pages | SAGE Publications, Inc
`It is a timely, thought-provoking thesis, whose analytical framework has the potential to reduce well-intentioned naivete and encourage us all to critically examine the inherently political and controversial nature of the public health promotion endeavour' - Critical Public Health
Examining the efforts to affect behaviour change, the author questions how far health communication can and should go in changing people's vlaues. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria.
Values in Public Health Communication Interventions
'They Are Always There'
Even When They Apply the Same Justifications, Interventions Are Not the Same
Analyses of Intervention Types
Ethical Dilemmas and Practice-Oriented Questions
Toward a Normative Approach