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"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“
This informative, important and readable volume should populate the shelves of those wanting to understand more fully how the media and mass communication operate today. Continuing where McQuail’s legendary volumes on mass communication theory ended, Deuze pays him tribute while offering another chance to engage with its debates in real time.
Denis McQuail’s classic reference work, now thoroughly updated by Mark Deuze, provides an eminently dependable and accessible overview of media and communication theory. With a well-balanced mix of description, analysis, and supporting figures and boxes, the seventh edition remains a one-stop resource for student and scholar alike.
We should be grateful Mark Deuze took on the task of bringing Denis McQuail’s book up to date. The result is one of the best introductions communication and media studies has ever had.