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'If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this the book for you' -

Emeritus Professor Michael J Baker

Sweet little book to assist those students wanting a quick immersion into the world of marketing - mainly for those coming from a practitioners perspective.

Ms Julia Calver

Some course material in a management module had a marketing flavour. Good introduction to the key issues in Marketing for students unexposed to the area.

Dr John McCarthy

Very well written. Humoristic, but also serious. Nice overview of marketing gurus

Professor Jens Geersbro

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Create a flyer for "A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing"