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"It provides breadth with many theories related to most areas of communication. There are clear explanations of the theories with examples for students."
"This book provides a broad introduction to the field of communication by providing the student with 4 varied theories per chapter. It is comprehensive, yet clearly written so that each theory can be well understood."
"A very practical book that focuses on application. It has clear and easy to follow descriptions of a wide variety of theories. And the case studies are useful in helping to see how many theories can be applied to one situation."