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Seismic shifts and accelerating technological change are reshaping marketing. This book arms MBA students and marketers with the knowledge they need to dive confidently into the future.
In every industry, the old is going away faster than the new can replace it - marketing included! The New Marketing fills the gap with a breakthrough toolkit that will help marketing students and professionals succeed and become change makers.
The transformation of the digital landscape has made nearly every marketing textbook obsolete. But in this one, you can learn what’s really happening now, from people who are researching and practicing at the bleeding edge.
The New Marketing provides important and timely information for a new generation of MBA students in this evolving world of marketing technology.
The New Marketing disrupts outdated marketing education by empowering students and professionals with the knowledge to help them own the future.
How do you help marketing students in a time when everything is changing so fast? You look into the future. The authors do just that. They have authored a future-forward textbook that helps students learn how to succeed now.
The gap between marketing practice and marketing education has never been more pronounced, as the advertising, marketing and brand industry transforms at breakneck speed. There is an unprecedented need for a textbook that addresses the changes and offers to MBA students the most updated and thorough look at what they need to learn now to achieve in today’s—and tomorrow’s—radically different digital landscape. This book delivers.
This is a must-read book for the modern marketer who wants to understand and successfully navigate the fast moving digitally networked marketing landscape of today.
In this new world, there will be a huge change to how brands and marketers have to operate. Put differently: data in, branding out. This is an essential read for those interested in building brands from the inside out.
Brings Marketing into the 21st century. Very good text to emphasise the works of the established theory.
This is the most up-to-date marketing textbook available. Its focus is to make students future-ready for careers in marketing. Includes interviews with faculty from Stanford, Wharton, Rutgers, UNC and more plus marketing executives in leading industries. This is a breakthrough book to help marketing students and professionals succeed. The reaction from students using this text in Fall 2020 has been outstanding.
