“Discovering Public Relations is a cutting-edge, comprehensive, well-organized, and timely book that succinctly and methodically introduces students to the evolving and impactful field of public relations. To enhance learning and teaching, the author incorporates illustrations, case studies, current examples, learning objectives, and discussion questions in each chapter.”
“This text provides an exploration into the current and future state of public relations and how it is executed in an array of environments. While there is an emphasis on the history, the book uses this as a foundation to provide students with the background of the discipline so that they may have a more complete knowledge of how the discipline has evolved to its current state and its future direction.”
“Discovering Public Relations is unique with its focus on ethics, diversity, and game changers in the profession, and the textbook content provides a solid foundation for students that is rooted in cutting-edge public relations educational standards and current industry best practices.”
"Freberg’s text is anchored in proven PR principles while exploring the evolution of the profession for today’s practitioner. The integration of social media principles and skills reflects the field’s contemporary development."
"Freberg has a clear understanding of the PR industry and how a college student learns new material— the best combination for authoring a textbook. The chapters are well organized, thorough and logical.”
“This is a no-nonsense, easy-to-comprehend introductory PR textbook which takes complex concepts and makes them understandable and relatable for all students.”
“Freberg’s textbook is one of her finest examples of bridging practice and theory, research and creativity. Her expertise and experience are on display in this text. Her tone is vibrant, and the content of the book provides a comprehensive and strategic overview of the industry and what it takes to be involved and engaged in modern-day public relations. This is one of the best introductory textbooks on the market."
“This text provides an excellent mix of foundational elements for students getting started in public relations, with attention to diversity, social media, and thought-provoking discussion questions.”
“This text does more than introduce key concepts in PR; it encourages students to think about their own place in public relations - how to build and promote their own skill set to be successful in the industry.”
“This is an excellent textbook! After using several texts during my 25 years of college teaching, I finally found a resource that gives my students everything they need to adopt a solid foundation in the world of public relations. I will no longer have to supplement the text I use with additional sources of information to thoroughly educate my students.”
“Karen Freberg is on the cutting edge of public relations cases, careers, and tips. Her book is full of relevant examples of how to do PR and why even the most minor details matter.”
“This is a good book for both students exploring the world of public relations and those who will be tomorrow's practitioners. It is relevant and informative—a book that will connect well with this generation of students.”
“This is the most current PR text that I've found. It embraces all of the new trends and technologies and is extremely forward thinking. It does it all with excellent examples and thought-provoking questions.”
Covered everything I needed to teach my students in a concise, easy to understand manner. Provided solid examples and was in a good order of presentation.
Current content, student friendly, industry focused
Excellent well organized
Lively, practical but with clear connections to theory, great examples and discussion/activity ideas.