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“Of the Indian marketing scholars, by the Indian Marketing Scholars and for the Indian Marketing scholars.”
Pivoted in customer value delivery-a concept germane to marketing-this book is firmly grounded in the contemporary Indian environment marked by the rising sophistication of consumers. The book will appeal to both the teacher and the taught, through the vivid portrayal of marketing challenges and the application of concepts.
Here is a text that every academician in the field of marketing would love to refer to because it not only flows with the thoughts and observations of a teacher but also represents an understanding of marketing with reference to contemporary India in relation to the rest of the world.
I have seen this book growing from its earliest edition and keeping pace with the changing marketing world around. The authors deserve kudos for the same. I am sure that students and teachers in earnest will receive the sixth edition of the book.
The mission says it all: 'A book on marketing management tailored to the Indian classrooms'. In my two decades as a marketing professor, many a time I have encountered blank looks when foreign examples are presented in the class. Alien concepts and alien environment drove down the interest in the subject. The book by Ramaswamy and Namakumari hits the right balance by providing a plethora of Indian cases and examples in the context of rapidly changing global marketing environment.
This is among the pioneer textbooks in the field of marketing in Indian context. The course coverage of the book is exhaustive, the cases are from varied industry spheres and the material focuses on the Indian market. It fills a large gap on textbook requirements for any postgraduate programme in management (PGDMIMBA).
Learning what is relevant is perhaps the most important challenge for the learner and the facilitator within the structured duration of an MBA curriculum. The sixth edition of this book is typically focused on making learning more reality-oriented, especially for Indian students. The recent disruptive changes in the Indian market and the consequent changes in its marketing environment are diligently woven with the fundamentals to equip students with the most contemporary marketing insights.
Indian context and simplified language will surely serve business and management students to learn basic marketing concepts applicable to business setting in India.
An ideal textbook for MBA students. The conceptual clarity combined with illustrations and examples from the Indian context makes it interesting to read. Eagerly waiting for the sixth edition from SAGE.
The book is relevant, updated and covers all contemporary issues in an aesthetically pleasing manner. It covers topics that are vital for the fundamental understanding of the marketing discipline. Mini cases and marketing insights add more value to the book and are of immense help to readers. The flow and presentation of the content are logical, interesting and meaningful. The book is a WOW experience for readers and covers every essential component of the marketing discipline.
If there is one textbook that provides a lucid, profoundly unhindered and thoroughly holistic peek into marketing from an Indian perspective with a global standard, it is 'Marketing Management' by Ramaswamy and Namakumari.
The case studies discussed in the textbook, like Byju's, open up the current issues even for the professionals and guide the people looking for start-ups. The book embeds the very core of marketing in one's mind. As the concepts have been discussed with local and global inputs, this undoubtedly benefits the student community. I complement the authors for bringing this nice edition on marketing. SAGE publications has brought out the cover page very nicely.
Refreshing and unique with latest Indian examples and cases! This magnificent text on the theory and practice of marketing is a must-read for all students and practitioners.
At last an out-and-out authentic Indian marketing textbook with contemporary and relevant examples mirroring the Indian environment. A must-have to put a student and marketer on track with the reality of Indian markets, society and culture.
With an excellent opening chapter where marketing is defined from the unique angle of value proposition ... the focus on Indian examples and analysis of Indian industry makes the book highly relevant for Indian market.
This manuscript is the treasure trove of contemporary marketing concepts. The authors present the content in lucid language, with practical approach and quintessentially frame it in the Indian context.
This marketing textbook is an eye-opener to students with regard to the importance of customer value in marketing. This edition contains interesting Indian case studies, which will help students to understand marketing in the Indian context. The authors have touched upon recent policies such as demonetisation, GST and their impact on marketing. The text a/so discusses the challenges faced by marketers and the need to revamp marketing concepts and practices.
I find the sixth edition of 'Marketing Management' by Ramaswamy and Namakumari a book which covers all the concepts of marketing management with very strong context of authentic Indian contemporary practices in marketing. This is a must-read for practitioners-present and future.
This is an amazing book in both its coverage and approach. Its value approach and environmentspecific context is a boon to Indian students. A large number of India-specific case studies add to the interest in the subject, from the point of view of both students and instructors.