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This is a delightful, practical book and a great addition to the marketer’s toolbox. I have used the second edition successfully in the classroom, and I highly recommend this comprehensive update. My favorite part is the ten relevant cases that bring social media marketing to life to deliver a valuable learning experience.
This is a really useful book in a fast moving technological world
This book is very well laid out and is up to date for the students that are in the college, it is easy to read for FE students and the images are clear and helpful.
Social media Marketing is a well constructed and practical textbook that takes students through the challenges and benefits of social media marketing. In this ever-changing space the principles taught are relevant and appropriate and it is easy to adopt the examples and exercises. It is also really well-laid out - teaching such a visual medium it is important that the textbook also uses strong visual storytelling techniques.