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Mixed Methodology

Mixed Methodology
Combining Qualitative and Quantitative Approaches

August 1998 | 200 pages | SAGE Publications, Inc
Looking for a practical guide to using mixed methodologies? This book explores the most effective way to combine qualitative and quantitative techniques. It begins with a discussion of the paradigm wars between positivism and constructivism, explains the difference between using mixed methods in just the research methodology portion of a study versus using mixed model studies across all phases of the process, and then presents a typology of mixed methods and mixed model studies.
Introduction to Mixed Methods and Mixed Model Studies in the Social and Behavioral Sciences
Pragmatism and the Choice of Research Strategy
Research Design Issues for Mixed Method and Mixed Model Studies
Sampling, Measurement, and Quality of Inferences
Data Collection Strategies and Research Procedures
Alternatives to Traditional Data Analytic Strategies
Examples of Mixed Model Designs
Extended Examples of Mixed Model Designs
Conclusions and Future Directions

"This is an extremely useful book for its intended audience of researchers and graduate students in the social sciences. It addresses the framework issues of philosophy and politics of research, the methods that one might use, and the applications of different kinds of methodologies. The book is balanced, informative, and clearly written…" 

Grant Gillett
Bioethics Centre, University of Otago, New Zealand

very dated and basic

Mr Dermot McCartan
Education Studies, St. Mary's Univ. College (Belfast)
September 9, 2014

Recommended for students who intend to use mixed methods research. Its a simple, easy to understand book.

Dr Windfred Mfuh
Institute of Applied Entrepreneurship, Coventry University
January 31, 2014

Mixed methodology: combining qualitative and quantitative approaches is divided into three parts which consists of nine chapters and an end of chapter index of useful terms. The text is balanced between presenting and explaining complex theory from quantitative, qualitative and mixed method research and provides a how to guide for the different mixed methods designs for social and behavioural science researchers,’ seeking to use a mixed methods approach to answer their research questions.
Part one presents the debate about mixed method and model studies and situates it within its historical context in terms of the arguments put forward by the competing paradigms of positivist and constructivist social and behavioural scientists. The book discusses the adoption of pragmatism which supports the use of multiple methods and the use of the plethora of available methods which can be selected and used in a mixed methods approach to gathering and analysing data as part of a pragmatic research strategy. The text goes on to discuss research design issues associated with adopting a mixed method and model study, in relation to the importance of the concept of triangulation, as well as the different kinds and applications of triangulation in sociological research. Different mixed methods designs are covered and illustrated in the format of models and diagrams.
Part two concentrates on sampling and measurement in connection with issues and strategies for data collection and analysis procedures within the context of a mixed method approach. Part three examines examples of previously published mixed methods studies and discusses the differences between confirmatory and exploratory studies. The remaining two chapters show the types of information which can be collected and analysed using mixed methods and presents future directions and issues with regards to wide scale usage of mixed method approaches to research.
This text is an essential reference guide for understanding the complexities of designing and implementing successful mixed method and mixed model studies within social and behavioural science research studies. The text is suitable for undergraduate, postgraduate and doctorial students and researchers seeking to employ a mixed methods approach to future research projects.

Mr Gary McKenna
School of Computing, University of the West of Scotland
February 28, 2013

An excellent discussion on mixed methods, easy to read with useable.

Mr Eustathios Sainidis
Newcastle Business School, Northumbria University
January 16, 2013

A good book. I've recomended it to my students as mixed methodology and the philosophies covered in a clear an concise manner.

Mr Christopher Fitzgerald
Faculty of Development & Society, Sheffield Hallam University
October 8, 2012

The concept of mixed methods research is still fairly new to grasp in some quaters, but this book adopts terms that are easily followed and makes the concept very interesting. The discussion on paradigm wars and the current position serve to clarify the necessity for adopting mixed methods approaches.

Ms Emma Etuk
Sch of Community & Health Sciences, City University
July 21, 2011

A practical guide that could be useful for more experienced researchers. In my view not suitable for my students including MA and MBA.

Mr Wilfrid Flanda
Chartered Management Institute (CMI), The British Institute of Technology & E-commerce
April 11, 2011

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ISBN: 9780761900719