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Media Literacy
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Media Literacy

Ninth Edition (International Student Edition)


July 2020 | SAGE Publications, Inc
Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy
 
Preface
 
Acknowledgements
 
About the Author
 
Part I: Introduction
 
Chapter 1. Why Increase Media Literacy?
 
Chapter 2. Media Literacy Approach
 
Part II: Audiences
 
Chapter 3. Audience: Individual Perspective
 
Chapter 4. Audience: Industry Perspective
 
Chapter 5. Children as a Special Audience
 
Part III: Industry
 
Chapter 6. Development of the Mass Media Industries
 
Chapter 7. Economic Perspective
 
Part IV: Content
 
Chapter 8. Media Content and Reality
 
Chapter 9. News
 
Chapter 10. Entertainment
 
Chapter 11. Advertising
 
Chapter 12. Interactive Media
 
Part V: Effects
 
Chapter 13. Broadening Our Perspective on Media Effects
 
Chapter 14. How Does the Media Effects Process Work?
 
Part VI: The Springboard
 
Chapter 15. Helping Yourself and Others to Increase Media Literacy
 
Part VII: Confronting the Issues
 
Issue 1. Ownership of Mass Media Businesses
 
Issue 2. Sports
 
Issue 3. Fake News
 
Issue 4. Fake Advertising
 
Issue 5. Mass Violence
 
Issue 6. Privacy
 
Glossary
 
References
 
Index

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Paperback
ISBN: 9781544328706
£58.00