McDonaldization
The Reader

Third Edition

Edited by:

George Ritzer - University of Maryland, USA

Other Titles in:
Social Theory | Sociology (General) | Sociology of Consumption

December 2009 | 464 pages | SAGE Publications, Inc

The Third Edition of McDonaldization: The Reader includes a wide array of sources, from journal articles, to essays from edited books, to newspaper, and magazine articles. George Ritzer, best-selling author of McDonaldization of Society, has updated this popular anthology to build upon and go beyond the thesis of McDonaldization. Classic articles from the First and Second Editions remain in this volume and are supplemented by a significant number of new pieces which bring the discussion about McDonaldization up to date.

Features and Benefits

- The volume includes a wide array of sources, from journal articles, to essays from edited books, to newspaper and magazine articles.

- 5 of the 2nd ed. articles have been updated and 11 articles are new to the third edition with new topics such as McDonaldization and men's body shaping, Internet 2.0, junk journalism, and cruise tourism.

- A greater emphasis on McDonaldization and globalization in the third edition.

- Discussion questions and "Thinking Critically" sections aid students in reviewing the material presented and further extending the conversation about and surrounding McDonaldization.

Part I. McDonaldization: Basics, Studies, Applications, and Extensions

1. An Introduction to McDonaldization

George Ritzer

2. Precursors: Bureaucracy and Max Weber’s Theory of Rationality, Irrationality, and the Iron Cage

George Ritzer

3. Islands of the Living Dead: The Social Geography of McDonaldization

Joel I. Nelson

4. On Mass Distrbution: A Case Study of Chain Stores in the Restaurant Industry

P. D. Holley and D. E. Wright, Jr.

5. A Sociology of Rib Joints

Alan Bryman

6. McDonald’s as a Disneyized Institution

Ian Heywood

7. Urgent Dreams: Climbing, Rationalization, and Ambivalence

8. A Conversation With Eric Schlosser, Author of Fast Food Nation

Bryan S. Turner

9. McDonaldization: The Major Criticisms

Part II. The McDonaldization of Social Structures and Institutions

Matthew B. Robinson

10. McDonaldization of America’s Police, Courts, and Corrections

Kathryn Hausbeck and Barbara G. Brents

11. McDonaldization of the Sex Industries?: The Business of Sex

Lee F. Monaghan

12. McDonaldizing Men's Bodies? Slimming, Associated (Ir)Rationalities and Resistances

Sara Raley

13. McDonaldization and the Family

Gary Wilkinson

14. McSchools for McWorld? Mediating global pressures with a McDonaldizing education policy response

Nathan Jurgenson

15. The De-McDonaldization of the Internet

Jos Gamble

16. Multinational Retailers in China: Proliferating ‘McJobs’ or Developing Skills?

Andrew J. Knight

17. Supersizing Farms: The McDonaldization of Agriculture

Carol Morris and Matt Reed

18. From burgers to biodiversity? The McDonaldization of on-farm nature conservation in the UK

John Drane

19. From Creeds to Burgers: Religious Control, Spiritual Search, and the Future of the World

Bryan S. Turner

20. McCitizens: Risk, Coolness, and Irony in Contemporary Politics

George Ritzer

21. Cathedrals of Consumption: Rationalization, Enchantment, and Disenchantment

Adam Weaver

22. The McDonaldization Thesis and Cruise Tourism

Kristine P. Jerome

23. A Case of McDonald's Restaurant: The Built Environment and the Perpetuation of the Phenomenon of Globalisation

George Ritzer

24. Credit Cards, Fast-Food Restaurants, and Rationalization

Part III. Cross-Cultural Analysis, Social Movements, and Social Change

Benjamin R. Barber

25. Jihad vs. McWorld

George Ritzer

26. September 11, 2001: Mass Murder and Its Roots in the Symbolism of American Consumer Culture

McSpotlight

27. The McLibel Trial Story

Wayne Northcutt

28. José Bové vs. McDonald's: The Making of a National Hero in the French Anti-Globalization Movement

Hielke S. van der Meulen

29. The Emergence of Slow Food: Social entrepreneurship, local foods, and the Piedmont gastronomy cluster

Part IV. The Debate Over the Relationship Between McDonaldization and Globalization

Jan Nederveen Pieterse

30. Globalization and Culture: Three Paradigms

Malcolm Waters

31. McDonaldization and the Global Culture of Consumption

James L. Watson

32. Transnationalism, Localization, and Fast Foods in East Asia

Bryan S. Turner

33. The McDonald’s Mosaic: Glocalization and Diversity

Melissa L. Caldwell

34. Domesticating the French Fry: McDonald’s and Consumerism in Moscow

Uri Ram

35. Glocommodification: How the Global Consumes the Local—McDonald’s in Israel

George Ritzer

36. Globalization and McDonaldization: Does It All Amount to ... Nothing?

Michael Veseth

37. Globaloney

Part V. Conclusion

Elif Izberk-Bilgin & Aaron Ahuvia

38. eBayization

This is an excellent resource for understanding how globalisation and conglomerations like McDonalds have come to rule the world we live in.

Miss Danika Robyn Waddell

Sociology and Health and Social Care, Scarborough Sixth Form College

February 14, 2020

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The book is too specific

Professor Dirk Reiser

Society and economy, University of Applied Sciences Rhine Waal

October 15, 2015

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Excellent insight and alternative thinking provided for students
This can be used across a wide range of sociological modules and I have recommended it for students wider reading

Miss Laura Firth

Public Services, Runshaw College

June 3, 2013

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Parts of this book were beneficial but for a course on globalization, I needed a more introductory level textbook. I will be using chapters from this book though.

Thanks

Mr Mark Caldwell

Sociology Dept, University of Wisconsin - Milwaukee

November 8, 2012

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Whilst an excellent book, considered to take students in a direction that was too specialist for the Module that was taught.

Mr Warren Evans

ICE House Project, Cornwall College

September 17, 2012

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It helps students to think sociologically, and above all criticaly about society.

Mr Ole Jørgen Ranglund

Institutt for organisasjons- og ledelsesfag, Hedmark University College

November 8, 2011

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We have used the earlier editions of this book extensively and this latest edition is excellent - it brings the topic up to date and includes some very useful examples.

Dr Serena Bufton

School of Social Science & Law, Sheffield Hallam University

September 21, 2010

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I love the book--it's great! The reason I'm not adopting it is simply that I'm to focus the Special Topics course on a different theme. If I get the chance to go to this theme, I will definitely use this title.

Dr Annalisa Raymer

Public Policy & Community Service, Emory and Henry College

April 30, 2010

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