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Mass Communication (International Student Edition)
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Mass Communication (International Student Edition)
Living in a Media World

Seventh Edition (International Student Edition)


January 2019 | SAGE Publications, Inc

“An entertaining, informative and thoughtful mass media text that keeps students engaged.”

—Charles W. Little Jr., Santa Ana College

Transform your students into smart, savvy media consumers.

A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.

 
PREFACE
 
ACKNOWLEDGEMENTS
 
ABOUT THE AUTHOR
 
PART I. INTRODUCTION TO THE MEDIA
 
1. Living in a Media World: An Introduction to Mass Communication
Levels of Communication

 
Elements of Mass Communication

 
Evolution of the Media World

 
Understanding the Media World

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
2. Mass Communication Effects: How Society and Media Interact
History of Media Effects Research

 
Effects of the Media in Our Lives

 
Theories of Media and Society

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
3. The Media Business: Consolidation, Globalization, and the Long Tail
The Development of the Media Business in the United States

 
Big Media: The Legacy Conglomerates

 
Big Media: The New Players

 
Media Economics and the Long Tail

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
PART II. PRINT MEDIA
 
4. Books: The Birth of the Mass Media
The Development of the Book and Mass Communication

 
Buying and Selling Books

 
Books and Culture

 
Books and Censorship

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
5. Magazines: The Power of Words and Images
The Development of a National Cultura

 
The Magazine Business

 
Magazines and Modern Society

 
The Future of Magazines

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
6. Newspapers and the News: Reflection of a Democratic Society
Inventing the Modern Press

 
The News Business

 
News, Politics, and Society

 
The Future of News

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
PART III. ELECTRONIC MEDIA
 
7. Audio: Music and Talk across Media
History of Sound Recording and Transmission

 
Music, Youth Culture, and Society

 
The Future of Sound

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
8. Movies: Mass Producing Entertainment
The Development of Movies

 
The Movie Business

 
Movies and Society

 
The Future of Movies

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
9. Television: Broadcast and Beyond
Television: Broadcast and Cable/Satellite

 
From Broadcasting to Narrowcasting: The Changing Businesss of Television

 
Television and Society

 
Moving Beyond Broadcasting

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
10. Online Media: The Internet, Social Media, and Video Games
The Development of the Internet

 
What Are Online/Mobile Media?

 
Social Media: Sharing Our Lives Online

 
Video Games as Mass Communication

 
The Internet and Society

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
PART IV. STRATEGIC COMMUNICATION
 
11. Advertising: Selling a Message
The Development of the Advertising Industry

 
The Advertising Business

 
The Future of Advertising

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
12. Public Relations: Interactions, Relationships, and the News
From Press Agentry to Professionalism

 
The Business of Public Relations

 
Public Relations and Society

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
PART V. REGULATION AND CONTROL OF THE MEDIA
 
13. Media Law: Free Speech and Fairness
The Development of a Free Press

 
Protection of Individuals

 
Controlling the Press

 
Regulation of the Media Industry

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Ethical Principles and Decision Making

 
Ethics and News

 
Ethics and Persuasive Communication

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
Chapter 15. Global Media: Communication Around the World
Media Ideals Around the World

 
Going Global: Media Standards Around The World

 
Chapter Review

 
Key Terms

 
Review Questions

 

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ISBN: 9781544364414
£87.00