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Journal of Vacation Marketing

Journal of Vacation Marketing

An International Journal for the Tourism and Hospitality Industries

eISSN: 14791870 | ISSN: 13567667 | Current volume: 30 | Current issue: 3 Frequency: Quarterly

The Journal of Vacation Marketing (JVM) seeks to provide academics and practitioners with rigorous, empirical and applied research to further our understanding of the marketing of tourism and tourist behaviour.

The focus of JVM is on enhancing our understanding of tourist consumer behavior and the marketing of tourism destinations, attractions and related tourism services. JVM publishes state-of-the-art papers that offer a considerable contribution to knowledge with an applied marketing perspective. The Editorial Board not only welcomes quantitative, qualitative and mixed method papers but also those that use novel and new methodologies. JVM not only seeks to contribute to the development of knowledge and theory, but also their application to practice.

Founded in 1994, JVM has been recognised as a leading peer-reviewed international research journal. JVM is indexed in Clarivate Analytics Social Sciences Citation Index and Scopus. It is recognised as an A journal (Top 20%) by the Australian Business Deans Council and a Q1 Journal (Top 25%) according to the Shimago Journal and Country Rank.

The Journal of Vacation Marketing (JVM) is a double-blind, peer-reviewed international journal that publishes original research papers on topics relating to the marketing of destinations and businesses/organisations involved in the broader tourism industry.

The aim of JVM is to provide a forum for the publication of academic papers that make a solid contribution to knowledge and practice to extend our understanding of how to optimise the marketing and promotion of tourism related industries. JVM also prioritises quality research submissions comprising knowledge and/or theoretical developments that deepen our understanding of tourist behaviour within a tourism marketing context.

JVM’s target audiences include tourism academics and tourism marketing practitioners from around the globe. It is therefore essential that the research we publish provides valuable and relevant implications for both knowledge and practice. JVM strives to maintain its unique position as a journal that publishes impactful research that is perceived by tourism practitioners from industry and government sectors as informative and useful.

JVM is open to manuscript submissions that explore tourist behaviour and tourism marketing related research across a range of study areas including but not limited to:

  • Tourist choice behaviour and decision making
  • Digital marketing strategies – including the use of Virtual and Augmented Reality
  • Tourist use and engagement with emerging digital technologies
  • The role and influence of social media
  • Artificial Intelligence and its implications for tourism marketing and tourist behaviour
  • Behaviour of current and future tourist generations and those from under researched regions and markets
  • Destination image management and branding related studies from both an external and internal marketing perspective
  • Marketing and pro-environmental tourist behaviour
  • Tourist behaviour in response to uncontrollable externalities (crises, disasters, travel disruptions, war and political unrest, etc)
  • Innovative research methods that enhance our understanding of tourist behaviour and effective marketing practices (e.g. research using big data, biosensor technology, eye tracking, AR/VR/MR/XR simulations)

JVM welcomes the application of theories, models and concepts from within and outside of the tourism literature to broaden our knowledge of tourist behaviour and effective tourism marketing practices. Authors should also note that novel and unique knowledge contributions may surpass the necessity and importance of theoretical implications.

Case Study Research

JVM will consider Case Study research that provides insight into the cultural and destination specific nuances that extend our understanding of the theoretical concepts and frameworks relevant to tourism marketing. It is important however that authors understand that such distinguishing traits cannot be identified via a single data source. It is an expectation of JVM that Case Study submissions report multiple perspectives using a variety of information sources. Sources might include data collected from both interviews and surveys, secondary documentation, observation and field work. Data from one source (i.e. questionnaires) evaluated via one method of analysis (i.e. SEM), regardless of the uniqueness of the context under study, will not meet the standards we require of a case study approach.

Gabby Walters University of Queensland, Australia
Associate Editor
Ying Wang Hong Kong Polytechnic University, Hong Kong
Assistant Editor
Truc Le Griffith University, Australia
Editor Emeritus
J S Perry Hobson Breda University of Applied Sciences, Netherlands
Editorial Board
Dung Le (Jenny) Vin University, Vietnam
Albert G Assaf University of Massachusetts Amherst, USA
Eli Avraham University of Haifa, Israel
Robin M. Back University of Central Florida, USA
David Beirman University of Technology Sydney, Australia
Pierre Benckendorff University of Queensland, Australia
Kenneth Butcher Mae Fah Luang University, Thailand
Mingming Chen Curtin University, Australia
Monica Chien The University of Queensland, Australia
Rosa Codina-Sotomayor Oxford Brookes University, UK
Carmen Cox Bond University, Australia
James Crick Leicester University, UK
Daphne Dekker Hotelschool The Hague, Netherlands
Frederic Dimanche Toronto Metropolitan University, Canada
María Del Carmen Domínguez Falcón Universidad de Las palmas de Gran Canaria, Spain
Johan Edelheim University of Hokkaido, Japan
Sebastian Filep Hong Kong Polytechnic University, SAR-China
Lawrence Fong University of Macau, SAR-China
Isabelle V Frochot Universite de Savoie, France
Carlos García-Rosell University of Lapland, Lapland
Desiderio Juan Garcia Almeida Universidad de Las palmas de Gran Canaria, Spain
Jose-Carlos Garcia-Rosell University of Oulu, Finland
Sarah Gardiner Griffith University, Australia
Edmund Goh Edith Cowan University, Australia
Mireia Guix University of Queensland, Australia
Rob Hallak University of South Australia, Australia
Anne-Marie Hede Victoria University, Australia
FuChieh Hsu National United University, Taiwan
Rong Huang University of Plymouth
Philippa Hunter-Jones University of Liverpool, UK
Johye Hwang Kyung Hee University, Korea
Xin Jin Griffith University, Australia
Marion Joppe University of Guelph, Canada
Grzegorz Kapuscinski Oxford Brookes University, UK
Hyun Jeong (Jenny) Kim Washington State University, USA
Jungkeun Kim Auckland University of Technology, New Zealand
Brian King Texas A&M University, USA
Felix Kolbeck Hochschule Munchen, Germany
Raija Komppula University of Eastern Finland, Finland
Anna Kralj Griffith University, Australia
Rob Law University of Macau, SAR-China
Andy Lee University of Queensland , Australia
Cindy Lee Torrens University, Australia
Young-Sook Lee UiT The Artic Univeristy of Norwary, Norway
Soey Sut Ieng Lei University of Macau, China
Michael Lever Fairleigh Dickinson University, Canada
Clifford Lewis Charles Sturt University, Australia
Shanshi Li Xiamen University, SAR-China
Stephen W. Litvin College of Charleston, USA
Patrick Logeherel University of Angers, France
Beatrice P.T. Loo Xiamen University Malaysia
Peter Lugosi Oxford Brookes University, UK
Vincent P. Magnini Longwood University, USA
Thomas Magor University of Queensland , Australia
Glenn McCartney University of Macau, SAR-China
Fang Meng University of South Carolina, USA
Ji Mingie Oxford Brookes University, UK
Alastair Morrison University of Greenwich, UK
Paolo Mura Zayed University, UAE
Birgit Muskat Australian National University, Australia
Matthias Muskat University of Canberra, Australia
Rawan Nimri Griffith University, Australia
Margarida Abreu Novais Griffith University, Australia
Hossein Olya Sheffield University Management School, UK
Linda Osti Free University of Boltzano, Italy
Anja Pabel James Cook University, Australia
Ioannis S. Pantelidis Ulster University
Sun-Young Park University of San Francisco, USA
Helen Perkins Griffith University, Australia
Josephine Previte University of Queensland, Australia
Bruce Prideaux Central Queensland University, Australia
S. Mostafa Rasoolimanesh Taylor’s University, Malaysia
Tareq Rasul Department of Marketing, Australian Institute of Business (AIB), Australia
Yvette Reisinger Gulf University for Science and Technology, Kuwait
Scott Richardson Higher Education Leadership Institute, Australia
Maria Ryan Edith Cowan University, Australia
Noel Scott Griffith University, Australia
Richard Shipway Bournemouth University, UK
Marianna Sigala University of New Castle, Australia
Karen A. Smith Victoria University of Wellington, New Zealand
Amy So University of Macau, SAR-China
Kevin So Oklahoma State University, USA
Hanqun Song University of Essex, United Kingdom
Huimin Song(Jenny) Huqqiao University, China
Effie Steriopoulos William Angliss Institute, Australia
Erose Sthapit Manchester Metropolitan University, UK
Ya-Yen Sun University of Queensland, Australia
Mark Teoh University of Canberra, Australia
Aaron Tham University of the Sunshine Coast, Australia
Aaron Tkaczynski University of Queensland, Australia
Tony Tse Hong Kong Polytechnic University, SAR-China
Randall Upchurch Rosen School of Hospitality Management, Orlando, USA
Robert Van der veen Oxford Brookes University, UK
Oscar Vorobjovas-Pinta University of Tasmania, Australia
Andrew Walls San Francisco State University, USA
Liang Wang Zhejiang University, SAR-China
Suosheng Wang Indiana University-Purdue University Indianapolis, USA
Erica Wilson Southern Cross University, Australia
IpKin Anthony Wong Macao Institute for Tourism Studies, SAR-China
Jose (WengChou) Wong Macau University of Science and Technology SAR-China
Isabella Ye University of Greenwich, UK
Liang Larry Yu George Washington University, USA
Zara Zarezadeh University of Queensland, Australia
Anita Zehrer MCI Management Center, Austria
Elisa Zentfeld Federation University, Australia
Hanqin Qiu Zhang Nankai University, China
  • Business Source Corporate
  • Business Source Premier
  • Clarivate Analytics: Social Sciences Citation Index (SSCI)
  • Hospitality & Tourism Index
  • Scopus
  • Manuscript submission guidelines can be accessed on Sage Journals.

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