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Journal of Marketing Research

Journal of Marketing Research

Published in Association with American Marketing Association

eISSN: 15477193 | ISSN: 00222437 | Current volume: 61 | Current issue: 3 Frequency: Bi-monthly

The Journal of Marketing Research (JMR) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing.

Editorial Objectives
JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

Nature of JMR Research
JMR publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives, and a wide variety of data and methodological approaches. JMR seeks papers that make methodological, substantive, and/or theoretical contributions. Empirical studies in papers that seek to make a theoretical and/or substantive contribution may involve experimental and/or observational designs and rely on primary data (including qualitative data) and/or secondary data (including meta-analytic data sets).

Methodological Contribution

Authors seeking to make a methodological contribution should compare their proposed new methods to established methods, indicating the circumstances under which the new methods are superior and why. The papers should also disclose limitations of the new methods. The papers should explain what the proposed methods might mean for understanding consumers, firms, or regulatory agencies. Papers that review methods to stimulate further research are also welcome.

Substantive Contribution

Authors seeking to make a substantive contribution should provide insights into marketing phenomena, and discuss their implications for practitioners, policy makers, and customers, among other stakeholders. Research in other disciplines such as economics, management, operations, or psychology may be used to generate insights into marketing phenomena. Papers that use analytical economic models should provide substantive insights into important marketing problems.

Theoretical Contribution

Authors seeking to make a theoretical contribution should build new theory in the field of marketing, and discuss its implications for practitioners, policy makers, customers and/or other stakeholders. Authors should highlight their theoretical contribution by briefly reviewing extant research and explaining how their work advances this research. To the extent they are relevant, authors should describe implications of their new theories for other disciplines.

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JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.



Editor in Chief
Rebecca Hamilton Georgetown University
Brett Gordon Northwestern University, USA
Raghuram Iyengar University of Pennsylvania, USA
Kapil Tuli Singapore Management University, Singapore
Karen Page Winterich Pennsylvania State University, USA
Vice President of Publications
Roland T. Rust University of Maryland, USA
Advisory Board
Pradeep Chintagunta University of Chicago, USA
Tülin Erdem Leonard N. Stern School Professor of Business and Professor of Marketing at New York University
John R. Hauser Massachusetts Institute of Technology, USA
Mary Frances Luce Duke University, USA
John G. Lynch University of Colorado, USA
Robert J. Meyer University of Pennsylvania, USA
Michel Wedel University of Maryland, USA
Associate Editors
Paulo Albuquerque INSEAD
Wilfred Amaldoss Duke University, USA
Neeraj Arora University of Wisconsin - Madison, USA
Simon Blanchard Georgetown University, USA
Bryan Bollinger New York University, USA
Eric Bradlow University of Pennsylvania, USA
Anindita Chakravarty University of Georgia, USA
Haipeng Chen University of Kentucky, USA
Luca Cian University of Virginia, USA
Keisha Cutright Duke University, USA
Preyas S. Desai Duke University, USA
Jordan Etkin Duke University, USA
Elea McDonnell Feit Drexel University, USA
Eileen Fischer York University, Canada
Jacob Goldenberg Interdisciplinary Center (IDC) Herzilya, Israel
Kelly Goldsmith Vanderbilt University, USA
Jan B. Heide University of Wisconsin-Madison, USA
Julie Irwin University of Texas at Austin, USA
Mathew Isaac Seattle University, USA
Satish Jayachandran University of South Carolina, USA
Kinshuk Jerath Columbia University, USA
Vrinda Kadiyali Cornell University, USA
P. K. Kannan University of Maryland, USA
Jura Liaukonyte Cornell University, USA
Girish Mallapragada Indiana University, USA
Nitin Mehta University of Toronto, Canada
Carl F. Mela Duke University, USA
Martin Mende Arizona State University, USA
Gergana Nenkov Boston College, USA
Nailya Ordabayeva Dartmouth College, USA
Yesim Orhun University of Michigan, USA
Vanessa M. Patrick University of Houston, USA
Adithya Pattabhiramaiah Georgia Institute of Technology, USA
Alok R. Saboo Georgia State University, USA
Anthony Salerno University of Cincinnati, USA
Jennifer Savary University of Arizona, USA
Ann Schlosser University of Washington, USA
Maura L. Scott The Arizona State University, USA
Stephan Seiler Imperial College London, UK
Aner Sela University of Florida, USA
Bradley Shapiro University of Chicago, USA
Jiwoong Shin Yale University, USA
Rebecca Slotegraaf Indiana University, USA
Stephen Spiller UCLA, USA
S. Sriram University of Michigan, USA
Claudia Townsend University of Miami, USA
Nita Umashankar San Diego State University, USA
Christophe Van den Bulte University of Pennsylvania, USA
Katherine White University of British Columbia, Canada
Kenneth C. Wilbur University of California - San Diego, USA
Carolyn Yoon University of Michigan, USA
Jie Zhang University of Maryland, USA
Editorial Review Board
Michael Ahearne University of Houston, USA
Asim Ansari Columbia University, USA
Jennifer Argo University of Alberta, Canada
Anocha Aribarg University of Michigan, USA
Alixandra Barasch University of Colorado Boulder, USA
Michael Barone University of Louisville,USA
Silvia Bellezza Columbia University, USA
Ron Berman University of Pennsylvania, USA
Alexander Bleier Frankfurt School of Finance & Management, Germany
Lauren Block Baruch College, USA
Michael Braun Southern Methodist University, USA
Aaron R. Brough Utah State University, USA
Norris Bruce University of North Carolina at Chapel Hill, USA
Inyoung Chae Sungkyunkwan University, South Korea
Amar Cheema University of Virginia, USA
Yixing Chen University of Notre Dame, USA
Zoey Chen University of Miami, USA
Andrew Ching Johns Hopkins University, USA
Doug Chung Harvard University, USA
Anatoli Colicev University of Liverpool, UK
Yann Cornil University of British Columbia, Canada
Cynthia E. Cryder Washington University in St. Louis, USA
Marcus Cunha Jr. University of Georgia, USA
Hannes Datta Tilburg University, Netherlands
Xiaoyan Deng Ohio State University, USA
Sara Dommer Georgia Institute of Technology, USA
Rex Yuxing Du University of Houston, USA
Peter Ebbes HEC Paris, France
Ryan Smith Elder Brigham Young University, USA
Daniel Fernandes Católica-Lisbon School of Business and Economics, Portugal
Marc Fischer University of Cologne, Germany
Dennis Fok Erasmus Universiteit Rotterdam, Netherlands
Beth Fossen Indiana University, USA
Jeff Galak Carnegie Mellon University, USA
Huachao Gao University of Victoria, Canada
Aaron M. Garvey University of Kentucky, USA
Frank Germann University of Notre Dame, USA
Manpreet Gill University of South Carolina, USA
David Godes University of Maryland, USA
Shyam Gopinath Indiana University, USA
Mahima Hada City University of New York, USA
Henrik Hagtvedt Boston College, USA
Ryan Hamilton Emory University, USA
Kyuhong Han Korea University, South Korea
David Hardesty University of Kentucky, USA
Colleen Harmeling Florida State University, USA
Kelly Haws Vanderbilt University, USA
Kelly Herd University of Connecticut, USA
Donna L. Hoffman George Washington University, USA
Sebastian Hohenberg University of Münster, Germany
Brett Hollenbeck University of California, Los Angeles, USA
Wayne D. Hoyer University of Texas at Austin, USA
Ashlee Humphreys Northwestern University, USA
Ayelet Israeli Harvard University, USA
Baojun Jiang Washington University in St. Louis, USA
Zhenling Jiang University of Pennsylvania, USA
Pranav Jindal Indian School of Business, India
Deborah Roedder John University of Minnesota, USA
Leslie John Harvard University, USA
Garrett Johnson Boston University, USA
Uma R. Karmarkar University of California, San Diego, USA
Tony Ke Chinese University of Hong Kong, Hong Kong
Kristopher Keller University of North Carolina, Chapel Hill, USA
Uzma Khan University of Miami, Department of Business, USA
Sara Kim University of Hong Kong, Hong Kong
Ceren Kolsarici Queen's University, Canada
Praveen K. Kopalle Dartmouth College, USA
Thomas Kramer University of California, Riverside, USA
Alok Kumar University of Nebraska, USA
Daniella Kupor Boston University, USA
Ralf Van der Lans Hong Kong University of Science and Technology, China
Leonard Lee National University of Singapore, Singapore
Saerom Lee University of Guelph, Canada
Aurelic Lemmons Erasmus University at Rotterdam
Krista Li Indiana University, USA
Noah Lim University of Wisconsin - Madison, USA
Song Lin Hong Kong University of Science and Technology, Hong Kong
Monika Lisjak Arizona State University, USA
Jia Liu Hong Kong University of Science & Technology, Hong Kong
Peggy Liu University of Pittsburgh, USA
Xiao Liu New York University, USA
Mitch Lovett University of Rochester, USA
Joy Lu Carnegie Mellon University, USA
Shijie Lu University of Notre Dame, USA
Lan Luo University of Southern California, USA
Nicholas Lurie University of Connecticut, USA
Liye Ma University of Maryland, USA
Ashwin Malshe University of Texas, San Antonio, USA
Murali K. Mantralam University of Missouri, USA
Brent McFerran Simon Frasier University, Canada
Shiri Melumad University of Pennsylvania, USA
Himanshu Mishra University of Utah, USA
Alokparna Monga Rutgers University, USA
Erik Mooi University of Melbourne, Australia
Sarah Moore University of Alberta, Canada
Sarah Moshary University of Chicago , USA
Jim Mourey DePaul University, USA
Brian Murtha University of Kentucky, USA
Vishal Narayan University of Connecticut, USA
Scott Neslin Dartmouth College, USA
Sharon Ng Nanyang Technological University, Singapore
Hristina Nikolova Northeastern University, USA
Joseph C. Nunes University of Southern California, USA
Jenny Olson Indiana University, USA
Matthew Osborne University of Toronto, Canada
Neeru Paharia Arizona State University, USA
Dominik Papies University of Tübingen, Germany
Sungho Park Seoul National University, South Korea
Young-Hoon Park Cornell University, USA
Joann Peck University of Wisconsin-Madison, USA
Marina Puzakova Lehigh University, USA
Anita Rao University of Chicago, USA
Rebecca Reczek The Ohio State University, USA
Scott Rick University of Michigan, USA
Gaia Rubera Bocconi University, Italy
Linda Court Salisbury Boston College, USA
Adriana Samper Arizona State University, USA
Amin Sayedi University of Washington, USA
Lisa Scheer University of Missouri - Columbia, USA
Jaideep Sengupta Hong Kong University of Science and Technology, China
Huanhuan Shi Texas A&M University, USA
Woochoel Shin University of Florida, USA
Andrey Simonov Columbia University, USA
Rosanna Smith University of Illinois, USA
Tatiana Sokolova Tilburg University, Netherlands
Mary Steffel Northeastern University, USA
Sarang Sunder Indiana University, USA
Courtney Szocs Pennsylvania State University, USA
Deborah Thompson Georgetown University, USA
Rima Touré-Tillery Northwestern University, USA
Remi Trudel Boston University, USA
Anna Tuchman Northwestern University, USA
Raluca Ursu New York University, USA
J. Miguel Villas-Boas University of California, Berkeley, USA
Madhubalan Viswanathan Loyola Marymount University, USA
Echo Wen Wan The University of Hong Kong, Hong Kong
Xin (Shane) Wang Western University
Caleb Warren University of Arizona
Kelley Gullo Wight Indiana University, USA
Keith Wilcox Texas A&M University, USA
Elanor Williams Washington University in St. Louis, USA
Patti Williams University of Pennsylvania, USA
Kaitlin Woolley Cornell University, USA
Eugenia Wu University of Pittsburgh, USA
Stefan Wuyts Pennsylvania State University, USA
Sha Yang University of Southern California, USA
Song Yao University of Minnesota, USA
Robert Zeithammer University of California, Los Angeles, USA
Min Zhao Boston College, USA
Bobby Zhou University of Maryland, USA
Chen Zhou University of South Carolina, USA
Yi Zhu University of Minnesota, USA
AMA Editorial Staff
Matt Weingarden Exceutive Vice President, Communities and Journals
Marilyn Stone Director, Academic Communities and Journals
Michelle Kritselis Publisher, Academic Communities and Journals
T.J. Anderson Academic Content Manager
Jess Barselow Production Editor
Karin Horler Senior Copy Editor
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