You are here

Delays in shipping: Due to current delays in our warehouse shipping services, please expect longer than usual delivery times for any print book orders/inspection copy requests. If you are a student requiring instant access to a book title, please consider ordering a digital copy via an alternative online retailer.

If you need further assistance please visit our Contact us page for further information. Thank you for your patience and we apologise for the inconvenience.

Influencers and Creators

Influencers and Creators
Business, Culture and Practice

April 2023 | 384 pages | SAGE Publications Ltd

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:

  • the influencer phenomenon as a form of persuasion
  • as a structural change in media
  • as a culture shift
  • as a challenge to equality
  • regulations impacting the phenomenon
  • ethical implications

With useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.

Influencers And Creators
A Macrosocial Perspective
Business And Social Media Marketing Concepts
Influencer And Creator Ecosystem
Principles Of Influence
Diversity, Equity, And Inclusion
Cultural Effects
Ethics And Regulation
The Business Of Influence
Partnering With Influencers And Creators
Running Campaigns
Measuring And Assessing Campaigns
Trajectories, Technologies, And Transformations

For instructors

Select a Purchasing Option

ISBN: 9781529768640

ISBN: 9781529768657

Help your students build critical thinking skills