You are here

I See What You Mean
Share

I See What You Mean
Persuasive Business Communication



January 1996 | 280 pages | SAGE Publications, Inc
Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.
 
The Central Leverage Points of Effective Communication
 
Effective Communication
Symbolically Sharing Your Personal Experience  
 
The Search for Meaning
Symbols Get Meaning from Social Experience  
 
When You're Afraid to Communicate
Understanding Anxiety and Fear  
 
Managing Speech Anxiety
Action Steps You Can Take  
 
First, People Must Believe You
Managing Your Credibility  
 
Oral Communication
The Words You Say Are Less than 10% of the Message  
 
Strategies for Developing Messages
What You're Going to Say  
 
Strategies for Formatting Presentations
How You Say It  
 
Message Delivery
Performing the Presentation  
 
Visual Tools for Presentation
 
Writing Memos with High Communication Factor
 
Writing Reports with High Communication Factor
 
Writing with High Communication Factor
 
Becoming the Great Communicator
Some Special Words to Participants in Dr Whalen's Effective Communication Classes and Workshops  
 
A Message to DePaul Kellstadt Graduate School of Business Students
Effective Communication (KGSB 499)  

Preview this book

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.

Select a Purchasing Option

ISBN: 9780761900313
£62.00
ISBN: 9780761900306
£82.00