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Handbook on Communicating and Disseminating Behavioral Science
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Handbook on Communicating and Disseminating Behavioral Science

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December 2007 | 472 pages | SAGE Publications, Inc
This Handbook assembles for the first time in a single volume research, scholarship and practices from across relevant disciplines and professions to give a coherent picture of the communication and dissemination of behavioral science, the main actors, contemporary themes and approaches, key challenges, and the broader conditions that influence whether and how the work occurs. Contributors include: behavioral scientists; journalism and communication scholars; mass media reporters, editors and producers from print, television and radio; representatives of think tanks and advocacy organizations; and professional communicators from a university, a scientific society, and a national social issue campaign. All bring an accomplished record of sharing behavioral science to inform policy, mass media, service professions, and the public.

Though scholarly, the book brings together leading authorities who are both doers and thinkers to offer insights into how the work is done and to illuminate the underlying conceptual and empirical issues. The book also advances the dissemination and communication of behavioral research as an area of scientific inquiry in is own right, one that holds vast opportunities for the field of behavioral science. Contributors offer recommendations for programs of research that should be at the top of the research agenda.As a book of core readings written to be accessible to both professionals and students, the book is poised to be a staple of any serious attempt to introduce behavioral scientists to key issues in communicating and disseminating behavioral science and to advance their capacity to understand and conduct the work. It is also an unrivaled resource for student and professional science communicators seeking to learn more about the challenges of communicating behavioral research.

Melissa K. Welch-Ross, Lauren G. Fasig
Introduction
 
Part 1: Some Conceptual and Practical Issues
Robert B. McCall, Christina J. Groark
Chapter 1: A Perspective on the History and Future of Disseminating Behavioral and Social Science
Michael Weigold, Debbie Treise, Paula Rausch
Chapter 2: Science Communication Scholarship: Themes and Future Directions
Sharon Dunwoody
Chapter 3: Journalistic Practice and Coverage of the Behavioral and Social Sciences
S. Holly Stocking, Johnny V. Sparks
Chapter 4: Communicating the Complexities and Uncertainties of Behavioral Science
John F. Dovidio, Samuel L. Gaertner
Chapter 5: Communicating Basic Behavioral Science Beyond the Discipline: Reflections from Social Psychology
Stacy Ann Hawkins, Diane F. Halpern, Sherylle J. Tan
Chapter 6: Beyond University Walls: Disseminating Behavioral Science Outside of the Academy
 
Part 2: Understanding Mass Media Priorities and Processes
Andrea Gitow
Chapter 7: Television News
Rachel Jones
Chapter 8: National Public Radio
Tom Siegfried
Chapter 9: Newspapers
Sally Lehrman
Chapter 10: Magazines
 
Part 3: Communicating with the Public
Rhea K. Farberman
Chapter 11: Making the News Interview A Success for You and the Reporter
Kathy Hirsh-Pasek, Roberta Golinkoff
Chapter 12: From the Lab to the Living Room: Stories that Talk the Talk and Walk the Walk
Earle M. Holland
Chapter 13: Working with Science Information Specialists
Nancy Martland, Fred Rothbaum
Chapter 14: The Internet
 
Part 4: Communicating with Plolicymakers
Robert F. Rich
Chapter 15: A Knowledge Utilization Framework for Making Behavioral Science Useful to Policymakers
Angela Sharpe
Chapter 16: Working with the Federal Government
Bill Albert, Sarah S. Brown
Chapter 17: Working with State Governments
Karabelle Pizzigati
Chapter 18: Think Tanks and Advocacy Organizations
 
Part 5: Disseminating Behavioral Science to Service Professions
Kimberlee J. Trudeau, Karina W. Davidson
Chapter 19: Disseminating Behavioral Medicine Research to Practitioners: Recommendations for Researchers
G. Reid Lyon, Elayne Esterline
Chapter 20: Advancing Education through Behavioral Science: False Starts, Broken Promises and Light on the Horizon
Mary Ann Pentz
Chapter 21: Disseminating Effective Approaches to Drug Use Prevention
David A. Chambers
Chapter 22: Disseminating and Implementing Evidence-Based Practices for Mental Health
Janice H. Laurence
Chapter 23: Behavioral Science in the Military
Melissa K. Welch-Ross, Lauren G. Fasig
Conclusion: Contemporary Themes and Future Directions

Sample Materials & Chapters

Introduction

Chapter 4

Chapter 16


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