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Fundraising
Principles and Practice
First Edition
- Michael J. Worth - The George Washington University, USA
September 2015 | 504 pages | SAGE Publications, Inc
Fundraising: Principles and Practice provides you with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage you in thinking critically about issues in fundraising and philanthropy to prepare you for careers in the non-profit sector.
Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modelling. Written specifically for non-profit career-oriented individuals, this book helps you become successful fundraisers.
It also:
- Blends theory and practice to provide students with comprehensive coverage of essential fundraising principles and numerous real-world applications and insights
- Emphasizes ethical and legal considerations to help readers make fundraising decisions that are both legal and ethical.
Preface
Acknowledgments
About the Author
Introduction: From Chance to Choice
1 Overview of Fundraising and Philanthropy
2 Understanding the Nonprofit Sector and Nonprofit Organizations
3 Understanding Donors
4 Principles of Fundraising
5 Preparing for Successful Fundraising
6 Annual-Giving Programs
7 Major-Gifts Programs
8 Planned Giving
9 Corporate Support
10 Foundation Support
11 Campaigns
12 Managing Fundraising Programs
13 Organizing and Managing Fundraising Staff
14 Legal and Ethical Considerations
15 International Fundraising and Philanthropy
Conclusion: From Technician to Leader: Reflections on the Development Officer's Role
References
Index
Supplements
Instructor Site
Password-protected Instructor Resources include the following:
- Microsoft® Word® exam questions are available containing multiple choice and true/false questions for each chapter. The exam questions provide you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to effectively assess students’ progress and understanding.
- Editable, chapter-specific Microsoft® PowerPoint® slides offer you complete flexibility in easily creating a multimedia presentation for your course.
- An Instructor Guide provides teaching tips and suggestions for using the book
Student Study Site
The open-access Student Study Site includes the following:
- Carefully selected, video links feature relevant interviews, lectures, personal stories, inquiries, and other content for use in independent or classroom-based explorations of key topics.
This is great reading source for the students which is easy to follow and well-structured.
Sociology, Kazakhstan Institute of Management, Economics and Strategic Research (KIMEP)
September 13, 2022
I will be adopting this text for my graduate level community practice course next spring semester. It offers a good overview of fundraising in the non-profit sector. This is an area where most social workers will need to be knowledgeable, particularly those in a leadership or supervisory position.
Social Work Dept, Illinois State University
April 4, 2016
