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Focus Group Methodology

Focus Group Methodology
Principle and Practice

Other Titles in:
Focus Group Research

March 2011 | 224 pages | SAGE Publications Ltd
Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews to analysing data and presenting the findings. It also includes discussions on cross-cultural and virtual focus group.

Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research.

Like her previous book, Researching the Vulnerable, Liamputtong's latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as women, men, older people, children and ethnic groups - and anybody who is engaging in cross-cultural research.

Illustrated with case studies and examples throughout, this is a perfect introduction to focus group methods for students and new researchers alike.

Focus Group Methodology: Introduction and History
Focus Group Methodology: Theories and Ethics
Focus Group Methodology and Principles
Focus Group Methodology and Practical Considerations
Conducting Focus Groups and Practicalities
The Use of Focus Group Methodology in the Health and Social Sciences
Focus Group Methodology and Sensitive Topics and Vulnerable Groups
Focus Group Methodology in Cross-Cultural Research
Virtual Focus Groups
Managing and Making Sense of Focus Group Data
In Conclusion

I particularly liked the chapters on virtual focus groups and focus group methodology in cross cultural research as these are particularly relevant to our students.Overall the book has a good balance of theoretical underpinnings and a practical approach to focus group research for those students embarking on this research approach.

Dr Desiree Tait
School of human and health Sciences, University of Wales, Swansea
July 29, 2011

This book should be on the shelves for every postgradaute student, academic and professional. This book is eminently addresses the underlying issues in focus group methodology.
Wilson Ozuem, PhD

Business Administration , American Intercontinental University, London
June 5, 2011

Excellent resource for any student / researcher who is considering using focus groups as a means of data collection. Comprehensive and easy to understand. Definitely will add it to our reading list for Qualitative Research Methods.

Dr Jayne Marshall
Academic Div of Midwifery, Nottingham University - City Hospital
May 22, 2011

Excellent book for any student who wants to use focus groups to collect data.

Dr Ronell Leech
Health , University of Pretoria
May 12, 2011

I thought this was a great introductory text for students considering focus group method for their dissertations.

Dr Karen Spilsbury
Health Sciences, York University
April 4, 2011

This is a very useful book for research students and researchers introducing them to focus groups as a research method. It clearly outlines the main issues of researching with this method and makes the information accessible by simply concluding each chapter and suggesting tutorial activities to help deepen understanding. It is recommended reading for anyone who is interested in using this method which is growing in popularity.

Dr Alaster Douglas
School of Education, Roehampton University
April 4, 2011

An excellent text for new researchers for data collection method

Ms Louise Lawson
Dept of Nursing & Midwifery, Hertfordshire University
March 30, 2011

An essential text for nursing students undertaking research modules for the first time.

Ms Louise Lawson
Dept of Nursing & Midwifery, Hertfordshire University
December 14, 2010

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Chapter 1

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ISBN: 9781847879097

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