You are here

SAGE online ordering services and account tools will be unavailable due to system maintenance beginning Saturday, December 14 at 1:00am GMT until Sunday, December 15 at 8:00pm GMT. If you need immediate assistance, please contact SAGE Reception on +44 (0) 20 7324 8500 or info@sagepub.co.uk and they will assist in forwarding your query to the correct SAGE Department. Thank you for your patience and we apologise for the inconvenience.
Factorial Survey Experiments
Share

Factorial Survey Experiments

Additional resources:


February 2015 | 168 pages | SAGE Publications, Inc

Filling a gap in the literature of the field, this first-of-its-kind book provides researchers with a practical guide to using the factorial survey method to assess respondents’ beliefs about the world, judgment principles, or decision rules through multi-dimensional stimuli (“vignettes”) that resemble real-life decision-making situations. Using insightful examples to illustrate their arguments, the authors guide researchers through all relevant steps, including how to set up the factorial experimental design (drawing samples of vignettes and respondents), how to handle the practical challenges that must be mastered when an experimental plan with many different treatments is embedded in a survey format, and how to deal with questions of data analysis. In addition to providing the “how-tos” of designing factorial survey experiments, the authors cover recent developments of similar methods, such as conjoint analyses, choice experiments, and more advanced statistical tools.

 
1. Introduction
 
2. Why and When to Use Factorial Survey Methods
 
3. Setting Up the Experimental Design
 
4. Setting Up the Survey
 
5. Data Analyses
 
6. Further Aspects
 
7. Concluding Remarks

Supplements

Student Study Site
Our companion website for ?Factorial Survey Experiments? at study.sagepub.com/auspurg_hinz is completely open-access and offers data files, exercises, and a glossary of key terms.

Sample Materials & Chapters

Table of Contents

Chapter 1


Preview this book

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.

Select a Purchasing Option


Paperback
ISBN: 9781452274188
£17.99

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.