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Encyclopedia of Public Relations
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Encyclopedia of Public Relations

Two Volume Set
Edited by:


October 2004 | 1 128 pages | SAGE Publications, Inc
The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field - from theory and practice to history, including the great, famous and infamous practitioners.

With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism.

It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society.

Topics Covered:

- Crisis Communication and Management

- Cyberspace

- Ethics

- Global Public Relations

- Groups

- History

- Jargon

- Management

- Media

- News

- Organizations

- Practitioners

- Relations

- Reports

- Research and Analysis

- Theories and Models

Advisory Board

Elizabeth L Toth, Syracuse University

John Madsen, Rock Island, Illinois

Dean Kruckeberg, University of Northern Iowa

Kirk Hallahan, Colorado State University

Timothy Coombs, Eastern Illinois University

Shannon A Bowen, University of Houston

A A (Betteke) van Ruler, Free University, Amsterdam

Kathleen S Kelly, University of Florida

 
List of Entries
 
Readers Guide
 
About the Editor
 
Editorial Board
 
Contributors
 
Introduction
 
Acknowledgments
 
List of Illustrations
 
Entries
 
Appendix

"The Encyclopedia of Public Relations provides the facts, opinions, and data for a thoughtful analysis of the profession. According to the editor, 'this work intends to provide an honest but positively biased treatment of public relations.' And so it does. . . . Recommended for academic and large public libraries."

Sue Polanka
BOOKLIST

For academic purposes, a good subject encyclopedia should describe the theory, practice and development of a discipline. If aimed at students, such tools should also provide the foundation for further research. With this groundbreaking guide to public relations, Robert Heath has accomplished all these tasks in exemplary fashion. . . . This outstanding set is highly recommended to academic and large public libraries.

John R.M. Lawrence
East Carolina University
Lawrence Looks at Books

"Its emphasis is on historical, philosophical, and theoretical aspects of the field. What we have here then is an encyclopedia that continues the gulf between the academic world, the profession, and the public. "

Ray E. Hiebert
Science Direct

For instructors

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ISBN: 9780761927334
£255.00

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