You are here

Doing Qualitative Research Online

Doing Qualitative Research Online

Second Edition
Additional resources:

December 2021 | 384 pages | SAGE Publications Ltd

New to online research? This book will give you the foundation you need to confidently design and conduct a project using internet methods.

First providing an overview of online qualitative research, it then provides how-to guidance for studying the ways we use diverse technologies to communicate with words and images. It covers a well-established methods, from document research to online interviews, as well as introducing new turns in qualitative research, such as big data. 

This second edition:

  • Equips you with the skills to make good decisions about methodologies, methods and technologies at every stage of your project.
  • Dedicates three chapters to being an ethical online researcher, covering vital aspects such as respecting partners in research and researcher positionality.
  • Includes over 30 ‘Research Cameo’ examples showing you how to put theory into practice.

Written by a scholar-practitioner in e-learning and online academia with 20 years’ experience, this book will help students and researchers across the social sciences looking to do qualitative research online. Accompanied by online resources including templates, exercises and further reading, this book will develop your digital literacy and enable you to take advantage of the possibilities of Internet research.

Chapter 1: Using Qualitative Approaches for Research in a Data-Intensive World
Part I: Designing Online Qualitative Studies
Chapter 2: Choosing Methodologies and Methods for Online Studies
Chapter 3: Choosing Information and Communications Technologies for Online Studies
Part II: Becoming an Ethical Online Researcher
Chapter 4: Designing an Ethical Online Study
Chapter 5: Conducting an Ethical Online Study
Chapter 6: Researchers’ Roles and Positions
Part III: Preparing to Collect Data Online
Chapter 7: Creating a Sampling Plan
Chapter 8: Recruiting, Finding, and Selecting Participants Online
Chapter 9: Preparing to Interact with Participants Online
Part IV: Collecting Qualitative Data Online
Chapter 10: Finding and Collecting Extant Data Online: Using Posts, Archives, or Big Data
Chapter 11: Eliciting Data Online: Asking Participants about Their Experiences
Chapter 12: Using Enacted Methods Online: Generating Data with Creative and Experiential Methods
Part V: Working with Data and Reporting Findings
Chapter 13: Organizing, Analyzing, and Interpreting Data
Chapter 14: Writing, Reporting, Presenting, and Contributing to the Literature
Chapter 15: Online Communications and Online Qualitative Research: Trends and Influences

This timely second edition offers an invaluable guide through the complexities of doing qualitative research online. In her comprehensive and readable book, Salmons navigates methods and ethics, concepts and debates with great skill and finesse.

Helen Kara
Director of We Research It Ltd

A thoughtful walk with an experienced author on qualitative research and international collaboration in a digital world. She provides relevant resources to become coherent researcher designers, with clear theoretical grounding, and precise guiding questions that anticipate the challenges, ethical decisions and emergent opportunities of qualitative research online.

Natalia Reinoso-Chávez
Intercultural Education Coordinator - Centro de Estudios Médicos Interculturales.

With so much of our communication living decisively online, the updated 2nd Edition of "Doing Qualitative Research Online" is a highly accessible and thorough resource for emerging qualitative researchers and for more established researchers adapting to the online environment. 

Tony Carr
Senior Lecturer, Centre for Innovation in Learning and Teaching, University of Cape Town, South Africa

For instructors

Please select a format:

Select a Purchasing Option

ISBN: 9781529714128

ISBN: 9781529714135

Help your students build critical thinking skills