You are here

Discovering Public Relations

Discovering Public Relations
An Introduction to Creative and Strategic Practices

Second Edition

Other Titles in:
Public Relations (Analysis)

February 2024 | 488 pages | SAGE Publications, Inc
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
Part I: Foundations
Chapter 1: An Introduction to Public Relations
Chapter 2: Historical Contexts and Today’s Practices
Chapter 3: Ethics and The Law
Chapter 4: Diversity, Equity, Inclusion, And Belonging
Chapter 5: Research and Evidence-Based Practices
Chapter 6: Branding
Chapter 7: Writing for Public Relations
Part II: Applications
Chapter 8: Strategic Campaigns
Chapter 9: Audiences and Relationship Management
Chapter 10: Creative Content
Chapter 11: Crisis Communication
Chapter 12: Management and Business Acumen
Chapter 13: Measurement and Evaluation
Chapter 14: Careers
Chapter 15: Specializations
Part III: Summary
Chapter 16: The Future


Instructor Resource Site
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.

LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
  • Test banks
  • Editable chapter-specific PowerPoint® slides
  • Lecture notes
  • All tables and figures from the textbook
Don’t use an LMS platform?

You can still access the online resources for this title via the password-protected Instructor Resource Site.