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Corporate Communication

Corporate Communication
A Guide to Theory and Practice

Seventh Edition
  • Joep Cornelissen - Erasmus University Rotterdam, Netherlands, Rotterdam School of Management, Erasmus University, Netherlands, Erasmus University, VU University, Amsterdam
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October 2023 | 360 pages | SAGE Publications Ltd
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

The text has been fully updated to include:

changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams   
the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok
the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication

New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).

This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
Introduction to Corporate Communication
Defining Corporate Communication
Corporate Communication in Contemporary Organizations
Corporate Communication in a Changing Media Environment
Conceptual Foundations
Stakeholder Management and Communication
Corporate Identity, Branding and Corporate Reputation
Corporate Communication in Practice
Communication Strategy and Strategic Planning
Research and Measurement
Specialist Areas in Corporate Communication
Media Relations
Employee Communication
Issues Management
Crisis Communication
Leadership and Change Communication
Corporate Social Responsibility (CSR) and Community Relations


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ISBN: 9781529600025

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