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Conducting Focus Groups for Business and Management Students
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Conducting Focus Groups for Business and Management Students

First Edition


November 2017 | 104 pages | SAGE Publications Ltd

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Watch the editors introduce the Mastering Business Research Methods series

 
Chapter 1. Introduction
 
Chapter 2. Understanding Focus Groups
 
Chapter 3. Basic Components of Focus Groups
 
Chapter 4. Conducting Focus Groups
 
Chapter 5. Examples of Focus Groups
 
Chapter 6. Conclusions

For instructors

Select a Purchasing Option


Paperback
ISBN: 9781473948228
£23.99

Hardcover
ISBN: 9781473948211
£72.00

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

With SAGE Research Methods, researchers can explore their chosen method across the depth and breadth of content, expanding or refining their search as needed; read online, print, or email full-text content; utilize suggested related methods and links to related authors from SAGE Research Methods' robust library and unique features; and even share their own collections of content through Methods Lists. SAGE Research Methods contains content from over 720 books, dictionaries, encyclopedias, and handbooks, the entire “Little Green Book,” and "Little Blue Book” series, two Major Works collating a selection of journal articles, and specially commissioned videos.