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Business Writing Today - International Student Edition
A Practical Guide
Third Edition (International Student Edition)
May 2018 | 368 pages | SAGE Publications, Inc
Business Writing Today, Third Edition, gives students tools, techniques and inside tips drawn from the worlds of journalism, corporate communications and public relations and helps them to understand the business world and communicate effectively in today's highly competitive work environment.
PART I: HOW TO COMMUNICATE IN WRITING
1. Business Writing Today — And You
2. Write to Accomplish Goals
3. Putting the Planning Structure to Work
PART II: SHARPEN AND IMPROVE YOUR WRITING
4. Write the First Draft
5. Edit Your Writing
6. Use the Techniques of Persuasion
PART III: THE BASICS OF BUSINESS COMMUNICATION
7. Building Relationship with Everyday Media
8. Writing More Formal Messages
9. Creating Business Documents
PART IV: WRITING FOR ONLINE AND SPOKEN MEDIA
10. Writing for the Interactive World
11. Present Yourself: Write Well to Speak Well
PART V: INTO THE FUTURE
12. Win Your Opportunities: Writing for the Hunt
Appendix