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International Business

International Business
Managing Globalization

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January 2009 | 736 pages | SAGE Publications, Inc

"This is a wonderful text, remarkable for its breadth and freshness of approach. Hill links the often arcane world of international business to society and history. He has a good eye for the telling detail and the illuminating quotation. I shall be recommending this to my friends who are teaching, saying 'read this and get your students to stay curious.'"

—John Stopford, Emeritus, London Business School

Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level.

Key Features

  • Integrates business topics and environmental analysis into a strategic, global-local framework
  • Places current events in focus by covering history and geography as they affect international business
  • Includes a unique chapter on global industry and competitor analysis—a common business tool—but a topic not covered in other texts
  • Covers religion as a key determiner of behaviors worldwide to help readers understand why behaviors differ depending on the local context
  • Focuses on corporate analysis, planning, and internationalization—vital corporate practices rarely covered in other textbooks
  • Includes both shorter and longer, more complex cases, thus appealing to both introductory and advanced courses

Accompanied by High-Quality Ancillaries
Instructor Resources on CD are available to qualified instructors by contacting Customer Care at 1-800-818-SAGE (7243)

Intended Audience
International Business: Managing Globalization is ideal for the Introduction to Business course or for courses focusing on international or global business strategy.

PART ONE: The Globalization Process: Background, Causes and Effects
Chapter 1 The International Business Challenge  
The International Business Challenge  
The Diverse International Marketplace  
The Changing International Marketplace  
Responding to the International Business Challenge: How Executives Cope with Global Diversity and Change  
From Cultural Ignorance to Cultural Understanding  
Analytic Tools: The Multi-Disciplinary Nature of International Business  
Globalization: Historic Background  
Globalization: Definition and Components  
The Exploration Era to 1500  
1500-1900: The Colonial Era  
1900-today: The Era of the Modern International Corporation  
The Globalization Era Since 1980  
The Major Catalysts of Post-1980 Globalization  
Globalization and the Developing World  
Reasons for Developmental Differences: The Diffusion Process in International Business  
Diffusion Effects on Strategy Formulation and Implementation  
International Business Topics and the Organization of this Text  
Part 1 International Business: The Globalization Process  
Part 2: International Business Analysis  
Part 3: Managing Globalization: International Business Strategies  
Key Points  
Casette 1-1: The September 11 Tragedy: An International Business Perspective  
Casette 1-2: The Internet: Revolutionizing International Business? Or not?  
Chapter 2 Globalization and Worldwide Infrastructure Development
Global Infrastructure Development: UN Facilitators of International Business  
United Nations Background  
International Telecommunications Union (ITU)  
International Civil Aviation Organization (ICAO)  
Universal Postal Union (UPU)  
International Maritime Organization (IMO)  
UN Commission on International Trade Laws (UNCITRAL)  
World Intellectual Property Organization (WIPO)  
International Labor Organization (ILO)  
International Court of Justice  
Financial Infrastructures: International Monetary Fund  
Floating Currencies: Supply and Demand Basics  
Currency Convertibility and the IMF  
World Trade Organization (WTO)  
The Free Trade-Protectionism Debate  
National Infrastructure Development: World Bank Group  
Private Sector Infrastructure Developments  
Regional Economic and Political Integration  
Degrees of Integration: Types of Trade Blocs  
Formation of Economic/Political Blocs: The Evolution of the EU  
Key Success Factors in Regional Blocs: the European Union  
Other Trade Blocs: Progress and Problems  
Global Privatization and Deregulation Programs  
National Privatization and Deregulation Programs  
Industry and Company Effects  
World Infrastructure Development and International Business Growth  
Key Points  
Casette 2-1: AIDS in Africa: Two Prescriptions -- Any Cure?  
Casette 2-2: Free Trade for Steel? The Debate continues.  
Casette 2-3: The Battle in Seattle and the Anti-Globalization Movement  
Casette 2-4: Working with Exchange Rates and Exchange Rate Arrangements  
Chapter 3 Globalization Effects on Country Institutions, People, Industries, Business and Consumers
Introduction: The Economic Development Process  
Resource Bases for Industrialization  
Economic Development Effects on Country Institutions and People  
Changes in Country Institutions  
The Diffusion of Modern Behaviors: Explaining Within-Country Variations in Behaviors through the Flexible Stereotype  
Developmental Effects on Industry, Business Practices and Consumers  
Developmental Effects on Industry Behaviors  
Developmental Effects on Business Practices  
Developmental Effects on Consumer Behavior  
Country Development, Industrialization, Modernization, and Integration into the Regional and Global Economies  
Stage 1: Traditional Pre-Industrial Societies  
Stage 2: Industrialization and Modernization Processes  
Stage 3: Post-Industrial Economies  
Stage 4: Regionally and Globally-Involved Societies  
Some Conclusions  
Obstacles to Economic Development  
Industrialization Process Impediments  
Geographic Impediments  
Ethnic and Linguistic Composition  
Institutional Resistance to Change  
Key Points  
Casette 3-1: Transitioning to the market economy: The Case of Eastern Europe  
Casette 3-2: Tradition and Modernization in Developing Pakistan  
PART TWO: International Business Analysis  
Chapter 4 Globalization and Regional Markets: Geopolitical Analyses
The Importance of Geopolitical Studies  
Regional Development in the Worldwide Context  
North America  
Geographic Characteristics  
Historical and Cultural Perspectives  
Commercial History  
Latin America  
Geographic Characteristics  
Historical and Cultural Perspectives  
Commercial History  
Western Europe  
Geographic Characteristics  
Historical and Cultural Perspectives  
Commercial History  
Eastern Europe  
Geographic Characteristics  
Historical and Cultural Perspectives  
Commercial History  
Middle East And Africa  
Geographic Characteristics  
Historical and Cultural Perspectives  
Commercial History  
Geographic Characteristics  
Historical and Cultural Perspectives  
Commercial History  
Geopolitics and Strategy  
Key Points  
Casette 4-1: The Effects of Geography and History on Regional Development  
Casette 4-2: Oil and the Middle East  
Chapter 5 National Market Analysis
Essential Background  
Historic Influences on National Culture Development  
Geographic Influences on National Culture Development  
Current Position Analysis  
The Current Political Situation  
The Current Economic Position  
International Position: Analyzing Country Balance of Payments  
How Managers use Balance of Payments Data  
Commercial Analyses  
Industry Analysis  
Demand Analysis: Customer and Marketing Considerations  
Supply Chain Analyses  
Business Environment Analyses  
Financial Aspects: Capital Markets, Taxation Policies and Currency Issues  
Cultural Analyses  
Key Points  
Casette 5-1: The Japanese Economy—Historic Perspectives and Current Situation  
Casette 5-2: Looking at Brazil in its Latin American Context  
Casette 5-3: Comparing market profiles for the US, Brazil and China  
Chapter 6 Analyzing Global Industries and Competitors
Worldwide Industry Analysis  
Evaluations of Worldwide Market Demand  
Assessing Industry Supply Chains  
Industry Structure  
Drivers of Industry Change  
Financial Benchmarks  
Key Success Factors  
Global Competitor Analyses  
Internal Assessments  
External Assessments: Analyzing Competitor Operations  
Using Market Opportunity and Competitive Analyses to Craft Global Strategies  
Market Selection Strategies  
Competitive Effects on Strategic Decision-Making  
Key Points  
Casette 6-1: Global Change and the Wine Industry  
Casette 6-2: The Airbus – Boeing Global Rivalry  
Part Three: Managing Globalization: International Business Strategies  
Chapter 7 International Strategic Planning and Market Screening
Global Planning in the Chemical Industry  
The International Planning Process  
The Changing Environment of International Planning: Historic Perspectives  
The Evolution of the International Corporate Planning Processes  
Assessing the Corporate Position  
Internal Assessments  
External Assessments: The Marketplace Situation  
External Assessments: Corporate and Industry Resource Deployments  
Formulation of Strategic Plans  
Subsidiary-Level Planning  
Integrating National Plans into Regional and Global Strategies  
The Benefits of Well-Executed Planning Processes  
Market Screening and Risk Assessments  
Political Risk  
Economic Risks  
Financial and Foreign Currency Risks  
Operations Risk  
Legal Risks  
Taxation Risks  
Security Risks  
Business Risk Evaluation Methodologies  
Special Case: Evaluating Emerging Markets  
Long Term Planning: Scenario Analyses  
Key Points  
Casette 7-1: Strategic Planning at Benetton  
Casette 7-2: Wal-Mart and Market Screening  
Casette 7-3: Managing Risk in Emerging Markets  
Internationalization and Globalization—Similar but Different  
Internationalization and Globalization  
Measuring Internationalization and Globalization  
Advantages of Internationalization and Globalization  
Disadvantages of Internationalization and Globalization  
Internationalization, Globalization and Industry Strategies  
Drivers of Corporate Internationalization and Globalization: Why Firms go Abroad  
Market Drivers  
Cost Drivers  
Competitive Drivers  
Government Drivers  
A Major Globalization Facilitator: The Role of Information Technologies  
Preparing the Company for Internationalization and Globalization  
Focusing the Organization: Corporate Competencies  
Focusing the Organization: Supply Chain Restructuring  
Developing Leadership and Management Capabilities  
Globalizing the Corporate Culture  
Effects of Globalization  
Industry Structure Effects  
Organizational Structure Effects  
Corporate Culture Effects  
Relationships Between Strategies, Structures and Corporate Cultures  
Financing International and Global Operations  
Equity Options using Outside Financing  
Equity Options using Internal Financing  
Debt Options using External Financing  
Debt Options and Internal Financing  
Key Points  
Casette 8-1: Four Companies go Global  
Casette 8-2: Setting up a Multi-Lingual Website  
Chapter 9 Market Entry and Servicing Strategies
Exporting Strategies  
Indirect Exporting and Use of Trading Companies  
Direct Exporting  
Contractual Forms of Market Entry  
Management Contracts  
Contract Manufacturing  
Co-Production Agreements  
Investment Options for Servicing Foreign Markets: Joint Ventures, Acquisitions and Greenfield Operations  
International Joint Ventures (IJVs)  
Mergers and Acquisitions (M & A)  
Greenfield Operations  
Siting Research and Development Capabilities  
Matching Market Servicing Strategies to Environmental and Corporate Needs  
External factors  
Internal Factors  
Key points  
Casette 9-1: Managing the International Joint Venture (IJV)  
Casette 9-2: The Daimler-Chrysler Mega Merger  
Chapter 10 Global and Multi-Market Strategies
Introduction: Booze and Money Go Global  
Identifying and Developing Core Businesses  
Internalizing the Core Strategy  
Globalizing the International Strategy  
Dealing with Competitors: Global and Multi-Market Competitive and Cooperative  
Competitive Strategies  
Cooperating with Competitors: Global Alliances  
Global and Multi-Market Financial Strategies  
Transfer Pricing Issues  
Managing Foreign Currency Risks  
Global Cash Management: Settling Corporate Subsidiary Accounts  
Global and Multi-Market Financial Synergies  
Administering Global Finances  
Key Points  
Casette 10-1: Global Branding, Rivalries and Organizational Practices  
Casette 10-2: Making All the Right Moves: India’s Tata Group  
Chapter 11 Global and Multi-Market Supply Chain Management
Global and Multi-Market Supply Chains: Integration Options  
Environmental and Corporate Catalysts to Global and Multi-Market Supply Chain Development  
Supplier-Manufacturer Integration: “Upstream Relationships”  
International Manufacturing Systems and Supply Chain Management  
Manufacturer-Distribution Linkages  
Distributor-Customer Linkages: Electronic Data Interchange and Internet Systems  
Integration Mechanisms for Global Supply Chains: IT, Managerial and New Product  
Development Issues  
Supply Chain Integration and Information Technologies  
Creating Multi-Cultural Managers  
Integrating Supply Chain and Human Resource Policies.  
Global and Multi-Market New Product Development Strategies  
De-Integrating the Global Supply Chain: Outsourcing Strategies  
Strategic Advantages of Outsourcing  
Strategic Disadvantages of Outsourcing  
Outsourcing Individual Supply Chain Components: Pros and Cons.  
Key Points  
Casette 11-1: Constructing and Evaluating Global and Multi-Market Supply Chains  
Casette 11-2: Evaluating outsourcing decisions  
Chapter 12 Managing Cultural Differences
Negotiating face-to-face: When Culture Really Matters  
High-Medium-Low Context Cultures: A Framework for Understanding Business and Interpersonal Behaviors  
Low Context Behaviors  
High context Behaviors  
Medium Context Behaviors  
Cultural Underpinnings of High-Medium-Low Context Behaviors – The “Whys”  
Economic and Political System Effects  
Social Forces  
Intercultural Negotiations  
Negotiating with US Businesspeople  
Negotiating with the Japanese  
Negotiating with Western Europeans  
Negotiating with Asians  
Negotiating with Middle Easterners  
Negotiating with Eastern Europeans: The Russian Case  
Organizing International Negotiations  
Planning and Preparation  
Conducting the Negotiation  
Reaching an Agreement  
Some Conclusions: What is a good negotiator?  
Key Points  
Casette 12-1: West meets East over the negotiation table : Contrasts and Causes  
Chapter 13 Localization Strategies: Managing Stakeholders and Supply Chains
Getting to Grips with the real Chinese market  
The Importance of Localization Strategies  
The Need for Localization/Insider Strategies  
Market Servicing Strategy and Localization Potential  
Managing Local Stakeholder Relations  
Building Government Relations  
Building Business Community Relations  
Environmental Groups  
Public Relations and the Press  
Supply Chain Management  
The Benefits of Supply Chain Localization  
Supplier Management  
Managing Local Manufacturing Operations  
Localizing Marketing Operations: Multinational Strategies  
Managing Local Supply Chains: Management and Human Resource Issues  
Management-Worker Relations  
Key Points  
Casette 13-1: Localization Strategies in Rural India  
Casette 13-2: Child Labor—Is it a Matter of Perspective?  
Casette 13-3: The Case of the Efficiency-Oriented Gringo  


Instructor Resource Site
undefinedundefinedundefinedundefinedSome Instructor Materials include:
    1. Power points
    2. Useful articles, key word search terms, teaching suggestions (e.g. internet exercises)
    3. Key chapter diagrams for overheads
    4. Video suggestions
    5. Short Case discussion question answers
    6. Test questions

This book very thoroughly covers the IB field, with a specific focus on globablization.

The many case studies make it a great supplemental book for my class that focuses on FDI theories.

Dr Florence Villesèche
Dept Of International Economics & MGMT, Copenhagen Business School
March 27, 2015

This is a comprehensive, if somewhat dense text. It covers 'everything you need to know' about International Business well supported by short case studies from across the globe.

Mrs Paulette Toppin
University of Derby Online, Derby University
November 29, 2013

This book gives profound information on historical development of globalization (from exploration, to colonial and modern corporation era). It describes the most important international organisations, regional integration and economic development of separate countries. Different market entry strategies are analysed. The present book of John Hill provides the reader with valuable facts (about the topics stated before) that should be known by any decision maker in corporations. The theoretical analysis is kept, however, a bit limited.

Ms Maiia Deutschmann
Faculty of Business Admin and Economic, Viadrina European University
May 15, 2013

For students who have not experienced the ways in which the internationalisation of work impacts on organisations this book provides an illuminating guide to the different concepts that they may come across and how to accommodate those different idiosyncracies of different countries. Also very useful for managers taking their first assignment abroad.

Mrs Anita McGowan
Humanities , Croydon College
July 12, 2012

it's a good textbook but will be much better for postgraduate student here rather than our undergrads

Ms Yus aznita Ustadi
Faculty of Admin & Policy Studies, Mara University of Technology
December 14, 2011

The book handels a series of issues and historical challengers of international business. Gives interesting accounts of present business development.

Mrs Carla Sánchez Aguilar
Faculty of Economics, Georg-August University of Göttingen
July 19, 2011

I have recommended the same to my students for understanding Globalisation, International Trade, strategy and managing strategic alliances.

Mr Essa Ummar Sheriff
CMI, British Institute of Technology & E-commerce
March 29, 2011

module cancelled.

Mr Xiaoying Li
School of Management, St Andrews University
July 29, 2010

This text is easy to understand for Japanese students who are in the undergarduate 2~3 years

Professor De Silva Shanaka
Marketing, Otemon Gakuin University
June 21, 2010

The book is perfect because it has a strong managerial orientation. When you read it, you are always looking forward to read and learn more... it's ideal for students

Professor Donata Vianelli
Dipartimento di Economia e Tecnica Aziendale, University of Trieste
November 16, 2009

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ISBN: 9781412953641