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Being Ethnographic
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Being Ethnographic
A Guide to the Theory and Practice of Ethnography

Third Edition


December 2022 | 280 pages | SAGE Publications Ltd

Being Ethnographic is a fundamental introductory guidebook to process and utilization of doing fieldwork within real-world settings. It explores our understanding of identities, the future of ethnography and the advancing role of technology in a global, networked society. 

The third edition of Being Ethnographic highlights  the challenges introduced by the ethnographers' own interests, biases and ideologies and demonstrates the importance of methodological reflexivity.

This fully updated third edition includes: 

  • Discussions on technology and multimodality as hands-on tools for the field
  • Helpful insights into making thoughtful choices around a research design 
  • Aid in engaging ethically and effectively within the field 
  • Lasting tips for finalising and conducting research
Raymond Madden provides invaluable guidance for applying fundamental ethnographic principles within the field and gives students and researchers everything they need to walk a mile in someone else's shoes. 
 
Key Concepts And Theoretical Frames
 
‘Definitions’, Methods And Applications
 
Ethnographic Fields: Home And Away
 
Doing Ethnography
 
Talking To People: Negotiations, Conversations And Interviews
 
Being With People: Participation
 
Looking At People: Observations And Images
 
Inscription
 
Description: Writing ‘Down’ Fieldnotes
 
Analysis To Interpretation: Writing ‘Out’ Data
 
Interpretation To Story: Writing ‘Up’ Ethnography
 
Expanding Ethnography
 
Online Ethnography
 
Conclusion: Ethnographic Horizons

An insightful and comprehensive text on the ethnographic method – a must-read for social scientists, whether students, academics or practitioners. Madden’s engaging text convincingly demonstrates the ongoing value of ethnography for making sense of our world.

Helen Lee

The craft of ethnography is fiendishly difficult to explain, but Raymond Madden does a superb job of it in this third edition of a now-classic manual. From traditional fieldwork to online ethnography to post-pandemic fieldwork, this book has it all. 

Niko Besnier
Professor of Cultural Anthropology at the University of Amsterdam

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Paperback
ISBN: 9781529791860
£33.99

Hardcover
ISBN: 9781529791877
£100.00