Behavior Change and Public Health in the Developing World
- John P. Elder - San Diego State University, USA
"John Elder pulls together the story of communication and public health. This book will be a unique guide for both the health professional and the communication students to the ideas and programs that have shaped the past thirty years. It goes beoynd the story of advertising and campaigns and exposes the real contribution of social marketing and social advocacy to some of the biggest public health success stories of our time."
"Elder is to be applauded for a thought-provoking vision that ought to guide health planners in developing countries to address the seemingly insurmountable challenges posed by the health sector. The author is also to be commended for compiling a rich array of success stories that one night want to examine and emulate in the quest to alleviate the developing world's health ordeals"
“This is not a cookbook on health education, rather it goes upstream itself to the theoretical roots of public health and the needs of the 21st century. It is a welcome addition to the literature.”
A useful look to the past and the factors involved in successfull health promotion approaches. An interesting guide for Public Health students.
This book is written in a simplified form that helps students understand at simple reading the issues in Public Health. A suitable guide book to students of Public Health