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Simone Gressel Massey University, New Zealand

Simone Gressel

Simone Gressel has studied at Goethe University in Germany, Maastricht University in the Netherlands, and is a recent doctoral graduate in Management and Information Systems from Massey University in New Zealand. As part of the Management Analytics Decision Making group, her research aimed at exploring the role of analytics and big data as well as human factors such as intuition and experience in the managerial decision-making process, and how a balance between both can be established. Since 2018, she has been working at a software company, where she holds the title of Director Organizational Excellence.