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Paul Baines University of Leciester, UK

Paul Baines is Reader in Marketing at Cranfield School of Management and Course Director, MSc Strategic Marketing. Paul is currently Managing Editor, Europe of the Journal of Political Marketing. He is author/ co-author of more than 100 published articles, book chapters and books on marketing issues. Over the last 10 years, Paul’s research has particularly focused on political marketing, public opinion and propaganda. He is a Fellow of the Chartered Institute of Marketing and the Institute of Directors, and a member of the Market Research Society (MRS). He is a Chief Examiner on the MRS Diploma in Market and Social Research Practice. Paul is Director of his own strategic marketing and research consultancy Baines Associates.