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Maha Mourad The American University in Cairo, Egypt

Maha Mourad is a tenured associate professor of marketing at The American University in Cairo (AUC). She is a former visiting associate professor of business studies at Drew University, NJ. She was granted a Fulbright scholar in Residence Grant at North Central College, Naperville, IL, the United States in 2015-2016. She was awarded her PhD from The University of Nottingham Business School, United Kingdom. Mourad’s research interests include: brand equity, service marketing, innovation marketing, and higher education marketing.