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Iain Acton Partner, Disruptive Lemonade, UK

Iain Acton is co-founder and partner at Disruptive Lemonade, which builds innovation and entrepreneurial capabilities by providing coaching and training programmes for individuals, teams and organizations. Over the last 15 years, he has worked fluidly between academia and business consulting, specializing in customer-led innovation projects, designing management practice, marketing strategy and entrepreneurship. He supervises students on University of Warwick’s MSc Innovation and Entrepreneurship programme and teaches the innovation module internationally for WMG, University of Warwick. He has a significant track record of delivering entrepreneurship programmes in collaboration with UK universities, business consulting services and strategic customer research programmes at multinational companies (such as Jaguar Land Rover), UK-based start-ups and small and medium enterprises (SMEs). His key strength is his multidisciplinary knowledge of design, marketing and business innovation strategy