VOLUME 1: BASIC CONCEPTS AND HISTORICAL FOUNDATIONS
Attitudes versus actions
The sociological significance of measurable attitudes
A consideration of beliefs, and their role in attitude measurement
Attitude measurement: a cognitive perspective
A simple theory of the survey response: Answering questions versus revealing preferences
Zaller, J. and Feldman, S.
Measuring social distances
Attitudes can be measured
A technique for measurement of attitudes
A comparison of the Thurstone and Likert techniques of attitude scale construction
Edwards, A.L. and Kenney, K.C.
A basis for scaling qualitative data
A technique for the construction of attitude scales
Edwards, A.L. and Kilpatrick, F.P.
Osgood, C.E., Suci, G.J. and Tannenbaum, P.H.
A technique and a model for multi-dimensional attitude scaling
Latent structure analysis
Convergent and discriminant validation by the multitrait-multimethod matrix
Campbell, D.T. and Fiske, D.W.
Reliability and validity assessment in attitude measurement
VOLUME 2: DESIGNING DIRECT MEASURES
Open versus closed questions
Schumann, H. and Presser, S.
Strong arguments and weak evidence: The openosed questioning controversy of the 1940s
The wording of questions
Rugg, D. and Cantril, H.
Experiments in wording opinion questions
Kalton, G., Collins, M., and Brook, L.
Three-point Likert scales are good enough
Jacoby, J. and Matell, M.S.
Are three-point scales always good enough?
Lehman, D.R., and Hulbert, J.
The relationship between number of response categories and reliability of Likert-type questionnaires
The optimal number of response alternatives for a scale: A review
Feeling thermometers versus 7-point scales: Which are better?
How often is often?
Often is where you find it
Bradburn, N.M. and Miles, C.
Extreme response on a Likert scale
Albaum, G. and Murphy, B.D.
"Don't know": Item ambiguity or respondent uncertainty?
Coombs, C.H. and Coombs, L.C.
Decisions about ignorance: Knowing that you don't know
Glucksberg, S. and McCloskey, M.
"No-opinion" filters: A cognitive perspective
Hippler, H.J. and Schwarz, N.
Should we take don't know for an answer?
Gilljam, M., and Granberg, D.
The impact of no opinion response options on data quality: Non-attitude reduction or an invitation to satisfice?
Krosnick, J.A., Holbrook, A.L., Berent, M.K., Carson, R.T., Hanemann, W.M., Kopp, R.J., Mitchell, R.C., Presser, S., Ruud, P.A., Smith, V.K., Moody, W.R., Green, M.C., and Conaway, M.
Response alternatives: The impact of their choice and presentation order.
Schwarz, N. and Hippler, H.J.
The effect of ordinal position upon responses to items in a checklist
Campbell, D.T. and Mohr, P.J.
The effects of offering a middle response option with opinion questions
Kalton, G., Roberts, J. and Holt, D.
The middlemost choice on attitude items: Ambivalence, neutrality, or uncertainty
Klopfer, F.J. and Madden, T.M.
Experiments with the middle response alternative in survey questions
The measurement of attitudes
Krosnick, J.A., Judd, C.M. and Wittenbrink, B.
The retrospective question
VOLUME 3: OBSTACLES TO DIRECT MEASUREMENT
Response sets and test validity
The great response-style myth
Attitude intensity, importance and certainty and susceptibility to response effects
Krosnick, J.A. and Schuman, H.
Response strategies for coping with the cognitive demands of attitude measures in surveys
Effects of presenting one versus two sides of an issue in survey questions
Bishop, G.F., Oldendick, R.W. and Tuchfarber, A.J.
Not forbidding isn't allowing: The cognitive basis of the forbid-allow symmetry
Hippler, H.J. and Schwarz, N.
The effect of question order on responses
Bradburn, N.M. and Mason, W.M.
An evaluation of a cognitive theory of response-order effects in survey measurement
Krosnick, J.A. and Alwin, D.F.
Context and congruity in survey questionnaires
Schuman, H., Kalton, G. and Ludwig, J.
Cognitive processes underlying context effects in attitude measurement
Tourangeau, R. and Rasinski, K.A.
Acquiescence: Measurement and theory
Controlling for acquiescence response set in scale development
Winkler, J.D., Kanouse, D.E., and Ware, J.E.
Privacy and the expression of white racial attitudes
The effect of black and white interviewers in black responses
Schuman, H. and Converse, J.M.
The nature of belief systems in the mass public
Pseudo-opinions on public affairs
Bishop, G.F., Oldendick, R.W., Tuchfarber, A.J. and Bennett, S.E.
Public opinion and public ignorance: The fine line between attitudes and nonattitudes
Schumann, H. and Presser, S.
Question wording effects: Presenting one or both sides of the case
Nonattitudes: A review and evaluation
VOLUME 4: EXPANDING THE MEASUREMENT HORIZONS
The indirect assessment of social attitudes
New technologies for the direct and indirect assessment of attitudes
Dovidio, J.F. and Fazio, R.H.
Evidence for racial prejudice at the implicit level and its relationship with questionnaire measures
Wittenbrink, B., Judd, C.M. and Park, B.
Measuring individual differences in implicit cognition: The implicit association test.
Greenwald, A.G., McGhee, D.E. and Schwartz, J.L.K.
Implicit attitude measures: Consistency, stability and convergent validity
Cunningham, W.A., Preacher, K.J. and Banaji, M.R.
Implicit measures in social cognition research: Their meaning and uses
Fazio, R.H. and Olson, M.A.
Physiological techniques of attitude measurement
Galvanic skin response to negro and white experimenters
Rankin, R.E. and Campbell, D.T.
Attitude and pupil size
A projective method for the study of attitudes
Measuring attitudes by error-choice: an indirect method
Asking the embarrassing question
The lost-letter technique: A tool for social research
Milgram, S., Mainn, L. and Harter, S.
Twenty years of bogus pipeline research: A critical review and meta-analysis
Roese, N.J. and Jamieson, D.W.
Randomized response: A survey technique for eliminating evasive answer bias
A multiple-indicator approach to attitude measurement
Cook, S.W. and Selltiz, C.
Response latency as a signal to question problems in survey research
Bassili, J.N. and Scott, B.S.
Considered opinions: Deliberative polling in Britain
Luskin, R.C., Fishkin, J.S. and Jowell, R.
A different take on the deliberative poll: Information, deliberation and attitude constraint
Sturgis, P., Roberts, C. and Allum, N.
Equivalence in cross-national research
Przeworski, A and Teune, H.
Developing comparable questions in cross-national surveys
Social desirability bias: A demonstration and technique for it reduction