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Journal of Marketing Education

Journal of Marketing Education

Other Titles in:
Marketing (General)

eISSN: 15526550 | ISSN: 02734753 | Current volume: 46 | Current issue: 1 Frequency: 3 Times/Year

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The Journal of Marketing Education is the leading international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing effective teaching methods and new course content and effective teaching methods. The journal also addresses such professional issues as development of the curriculum, career development and the state of the profession.

The Journal of Marketing Education provides a forum for the exchange of research results, ideas, information and experiences related to the process of educating students of marketing and advertising.

This journal is a member of the Committee on Publication Ethics (COPE). The Journal of Marketing Education is a publication owned by Sage Publishing. Find information online about the use of artificial intelligence in Sage Journals and Sage's policy on ChatGPT and generative AI.

The Journal of Marketing Education is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities.

The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education. The journal also publishes articles that address various professional issues of importance to marketing faculty members. The readership of the Journal of Marketing Education is international in scope with significant representation in university libraries.

Editor
Victoria L. Crittenden Babson College, USA
Associate Editors
Linda Ferrell Auburn University, USA
Anjala Krishen University of Nevada Las Vegas, USA
Christine Lai-Bennejean EMLYON Business School, France
Adam J. Mills Loyola University New Orleans, USA
Michelle D. Steward Wake Forest University, USA
Editorial Board
John B. Ford  
David Ackerman California State University, Northridge, USA
Haya Ajjan Elon University, USA
Christy Ashley University of Rhode Island, USA
Andy Aylesworth Bentley College, USA
Laurie Babin The University of Mississippi, USA
Don Bacon University of Denver, USA
Nicole Beachum University of Alabama at Birmingham, USA
Sharon E. Beatty University of Alabama, USA
Lauren S. Beitelspacher Babson College, USA
George Belch San Diego State University, USA
Stefanie Beninger Nyrenrode Business School, Netherlands
Stacey Neier Beran Loyola University Chicago, USA
Colin Campbell University of San Diego, USA
Les Carlson Clemson University, USA
Dae Ryun Change SUNY Stony Brook, Korea
Larry B. Chonko The University of Texas at Arlington, USA
Irvine "Bud" Clark III James Madison University, USA
Dennis E. Clayson University of Northern Iowa, USA
Miguel Córdova Pontifical Catholic University of Peru, Peru
Scott Cowley Western Michigan University, USA
Georgiana Craciun Duquesne University, USA
Shannon Cummins University of Nebraska-Omaha, USA
Cassandra Davis Wayne State University, USA
Andrea Dixon Baylor University, USA
Dawn Edmiston William & Mary, USA
Debbie Ellis University of Kwazula-Natal, South Africa
Linda Ferrell Auburn University, USA
O. C. Ferrell Auburn University, USA
Howard Forman California State University, Fullerton, USA
Alexa Fox University of Akron, USA
John P. Fraedrich Southern Illinois University, USA
Luke Greenacre University of South Australia, Australia
Dwayne D. Gremler Bowling Green State University, Ohio, USA
Kevin Gwinner Kansas State University, USA
Dana Harrison East Tennessee State University, USA
Steven W. Hartley University of Denver, USA
Kerstin Heilgenberg University of Victoria, Canada
Robert S. Heiser University of Southern Maine, USA
Krista Hill Babson College, USA
H. Rika Houston California State University, Los Angeles, USA
Tomas Hult Michigan State University, USA
Minna-Maarit Jaskari University of Vaasa, Finland
Fahri Karakaya University of Massachusetts-Dartmouth, USA
Gary L. Karns Seattle Pacific University, USA
April Kemp Southeastern Louisiana University, USA
Joya Kemper University of Canterbury, New Zealand
Karen Norman Kennedy University of Alabama at Birmingham, USA
Stephen Koernig DePaul University, USA
Anjala Krishen University of Nevada Las Vegas, USA
Simone Kurtzke Edinburgh Napier University, Scotland
Christine Lai-Bennejean EMLYON Business School, France
Bodo Lang Massey University, New Zealand
Ryan Langan University of San Francisco, USA
Felicia Lassk Northeastern University, USA
William J. Lundstrom Cleveland State University, USA
Carlo Mari University of Molise, Italy
Jeffrey Meyer Bowling Green State University, USA
Adam J. Mills Loyola University New Orleans, USA
Zachary Moore University of Louisiana at Monroe, USA
Caroline Munoz University of North Georgia, USA
Keith B. Murray Bryant College, USA
William T. Neese Troy University, USA
Sarath A. Nonis Arkansas State University, USA
Gavin Northey Griffith University, Australia
Angela Paladino The University of Melbourne, Victoria, Australia
Janna Parker James Madison University, USA
James “Jimmy” Peltier University of Wisconsin-Whitewater, USA
Rebeca Perren California State University San Marcos, USA
Ed Petkus Ramapo College of New Jersey, Mahwah, NJ, USA
Susan M. Petroshius Bowling Green State University, USA
B. Allyson Phillips Ouachita Baptist University, USA
Leyland Pitt Simon Fraser University, Canada
Michael Jay Polonsky Deakin University, Australia
Stephen P. Ramocki Rhode Island College, USA
James Reardon University of Northern Colorado, USA
Alexander Reppel Royal Holloway, University of London, UK
Cindy Rippé University of North Georgia, USA
Wendy Ritz Florida State University Panama City, USA
Martha Rivera-Pesquera IPADE Business School, Mexico
Karen Robson University of Windsor, Canada
Andrew Rohm Loyola Marymount University, USA
Sharyn Rundle-Thiele Griffith University, Queensland, Australia
Setayesh Sattari Whittier College, USA
Jack Schibrowsky University of Nevada, Las Vegas, USA
Bodo Schlegelmilch Vienna University of Economics and Business, Austria
Abigail B. Schneider Regis University, USA
George S. Spais Hellenic Open University, Greece
Lisa Spiller Christopher Newport University, USA
Harlan Spotts Western New England College, USA
Mark G. Staton Western Washington University, USA
Michelle D. Steward Wake Forest University, USA
Kristin Stewart California State University San Marcos, USA
Esther Swilley Kansas State University, USA
Holly Syrdal Texas State University, USA
Sigitas Urbonavicius Vilnius University, Lithuania
Brian A. Vander Schee Indiana University, USA
Ranjit Voola University of Sydney, Australia
Kelly Weidner University of San Francisco, USA
Charles M. Wood University of Tulsa, USA
Mark Young Winona State University, USA
Debra Zahay-Blatz St. Edward's University, USA
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