Journal of Marketing
Published in Association with American Marketing Association
eISSN:
15477185 | ISSN:
00222429 | Current volume: 90 | Current issue: 1
Frequency: Bi-monthly
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Read the complete JM Editorial Cornerstones.
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Our editorial philosophy builds on the Journal of Marketing’s distinguished legacy while seeking to foster the next generation of marketing thought. We view ourselves as stewards of JM and will follow six editorial cornerstones during our tenure as editors.
Editor in Chief
| Jan-Benedict E.M. Steenkamp | University of North Carolina at Chapel Hill, USA |
Coeditors
| Marc Fischer | University of Cologne, Germany |
| Kelly Haws | Vanderbilt University, USA |
| Maura Scott | The Arizona State University, USA |
| Rebecca Slotegraaf | Indiana University, USA |
Advisory Board
| Rajesh Chandy | London Business School |
| Pradeep Chintagunta | University of Chicago, USA |
| Rajdeep Grewal | University of North Carolina at Chapel Hill, USA |
| Mike Hanssens | University of California, Los Angeles |
| Ajay Kohli | Georgia Institute of Technology, USA |
| John Lynch | University of Colorado Boulder, USA |
| Murali Mantrala | University of Kansas, USA |
| Christine Moorman | Duke University, USA |
| Robert Palmatier | University of Washington, USA |
| Linda Price | University of Wyoming, USA |
AMA Vice President of Publications
| Roland Rust | University of Maryland, USA |
Associate Editors
| Michael Ahearne | University of Houston, USA |
| Jennifer Argo | University of Alberta, Canada |
| Anocha Aribarg | University of Michigan, USA |
| Alixandra Barasch | University of Colorado Boulder, USA |
| Fleura Bardhi | City University of London, UK |
| Lauren Block | Baruch College, USA |
| Simona Botti | London Business School, UK |
| Tonya Bradford | University of California, Irvine, USA |
| Michael Brady | Florida State University, USA |
| Els Breugelmans | KU Leuven, Belgium |
| Aaron R. Brough | Utah State University, USA |
| Anindita Chakravarty | University of Georgia, USA |
| Amber Epp | University of Wisconsin-Madison, USA |
| Eileen Fischer | York University, Canada |
| Christoph Fuchs | University of Vienna, Austria |
| Aaron M. Garvey | University of Tennessee, USA |
| Frank Germann | University of Notre Dame, USA |
| Katrijn Gielens | Tilburg University, Netherlands |
| Kelly Goldsmith | Vanderbilt University, USA |
| Michael Haenlein | ESCP Europe, France |
| David Hardesty | University of Kentucky, USA |
| Jan Heide | University of Wisconsin-Madison, USA |
| Kelly Herd | University of Connecticut, USA |
| Kelly Hewett | Colorado State University, USA |
| Mark Houston | Texas Christian University, USA |
| Ming-Hui Huang | National Taiwan University, Taiwan |
| Ashlee Humphreys | Northwestern University, USA |
| Yuwei Jiang | Hong Kong Polytechnic University, Hong Kong |
| Gita Johar | Columbia University, USA |
| P.K. Kannan | University of Maryland, USA |
| Vamsi Kanuri | University of Notre Dame, USA |
| Ajay K. Kohli | Georgia Institute of Technology, USA |
| Praveen Kopalle | Dartmouth College, USA |
| Robert Kozinets | University of Southern California, USA |
| Alok Kumar | University of Nebraska, USA |
| Tarun Kushwaha | University of Wisconsin–Madison, USA |
| Shijie Lu | University of Notre Dame, USA |
| Girish Mallapragada | Indiana University, USA |
| Detelina Marinova | University of Missouri, USA |
| Martin Mende | Arizona State University, USA |
| Robert Meyer | University of Pennsylvania, USA |
| Sarah Moore | University of Alberta, Canada |
| Andrea Morales | Arizona State University, USA |
| Neil Morgan | University of Wisconsin–Madison, USA |
| Brian Murtha | University of Kentucky, USA |
| Grant Packard | York University, Canada |
| Neeru Paharia | Arizona State University, USA |
| Vanessa M. Patrick | University of Houston, USA |
| Adithya Pattabhiramaiah | Georgia Institute of Technology, USA |
| Connie Pechmann | University of California - Irvine, USA |
| Stefano Puntoni | Erasmus University Rotterdam, Netherlands |
| Rishika Rishika | North Carolina State University, USA |
| Alok R. Saboo | Georgia State University, USA |
| Adriana Samper | Arizona State University, USA |
| Martin Schreier | Vienna University of Economics and Business, Austria |
| Bernd Skiera | Goethe University Frankfurt, Germany |
| Shrihari Sridhar | Texas A&M University, USA |
| Vanitha Swaminathan | University of Pittsburgh, USA |
| Olivier Toubia | Columbia University, USA |
| Claudia Townsend | University of Miami, USA |
| Michael Trusov | University of Maryland, USA |
| Nita Umashankar | San Diego State University, USA |
| Francesca Valsesia | University of Washington, USA |
| Ralf Van der Lans | Hong Kong University of Science and Technology, China |
| Jenny van Doorn | University of Groningen, Netherlands |
| Harald van Heerde | University of New South Wales, Australia |
| Xin (Shane) Wang | Virginia Tech, USA |
| Caleb Warren | University of Arizona, USA |
| Simone Wies | Goethe University, Frankfurt, Germany |
| Keith Wilcox | Texas A&M University, USA |
| Manjit S. Yadav | Texas A&M University, USA |
| Alex Zablah | University of Tennessee, USA |
| Jie Zhang | University of Maryland, USA |
| Jonathan Z. Zhang | Colorado State University, USA |
Editorial Review Board
| Pankaj Aggarwal | University of Toronto, Canada |
| Kusum Ailawadi | Dartmouth College, USA |
| Kersi Antia | Western University, Canada |
| Eva Ascarza | Harvard University, USA |
| Rajesh Bagchi | Virginia Tech, USA |
| Cem Bahadir | Florida International University, USA |
| Rajeev Batra | University of Michigan, USA |
| Simon Bell | University of Melbourne, Australia |
| Silvia Bellezza | Columbia University, USA |
| C. B. Bhattacharya | University of Pittsburgh, USA |
| Tammo Bijmolt | University of Groningen, the Netherlands |
| Dipayan Biswas | University of South Florida, USA |
| Alexander Bleier | Frankfurt School of Finance & Management, Germany |
| Andrea Bonezzi | New York University, USA |
| Lisa Cavanaugh | University of British Columbia, Canada |
| Kimmy Chan | Hong Kong Baptist University, China |
| Pierre Chandon | INSEAD, France |
| Sandeep Chandukala | Singapore Management University, Singapore |
| Haipeng Chen | University of Iowa, USA |
| Yixing Chen | University of Notre Dame, USA |
| Kathleen Cleeren | KU Leuven, Belgium |
| Anatoli Colicev | University of Liverpool, UK |
| John Costello | University of Notre Dame, USA |
| Samantha N.N. Cross | Babson College, USA |
| Darren Dahl | University of British Columbia, Canada |
| Hannes Datta | Tilburg University, Netherlands |
| Bart De Langhe | KU Leuven, Belgium |
| Barbara Deleersnyder | Tilburg University, the Netherlands |
| Xiaoyan Deng | Ohio State University, USA |
| Peter Ebbes | HEC Paris, France |
| Alexander Edeling | KU Leuven, Belgium |
| Ryan Elder | Brigham Young University, USA |
| Fred Feinberg | University of Michigan, USA |
| Robert Fisher | University of Alberta, Canada |
| Beth Fossen | Indiana University, USA |
| Martin Paul Fritze | Ludwig Maximilian University of Munich, Germany |
| Emily Garbinsky | Cornell University, USA |
| Mrinal Ghosh | University of Arizona, USA |
| Maarten Gijsenberg | University of Groningen, The Netherlands |
| Manpreet Gill | University of South Carolina, USA |
| Shyam Gopinath | University of Iowa, USA |
| Lauren Grewal | Dartmouth College, USA |
| Amir Grinstein | Northeastern University, USA |
| Flora Gu | Hong Kong Polytechnic University, Hong Kong |
| Jonne Guyt | University of Amsterdam, The Netherlands |
| Mahima Hada | Baruch College, USA |
| Henrik Hagtvedt | Boston College, USA |
| Ryan Hamilton | Emory University, USA |
| Kyuhong Han | Korea University, South Korea |
| Colleen Harmeling | Florida State University, USA |
| Dennis Herhausen | Vrije Universiteit Amsterdam, The Netherlands |
| Donna Hoffman | George Washington University, USA |
| Arvid Hoffmann | University of Adelaide, Australia |
| Sebastian Hohenberg | University of Münster, Germany |
| Christian Hughes | Case Western Reserve University, USA |
| Michael Hui | University of Macau, China |
| Chris Hydock | Tulane University, USA |
| Mathew Isaac | Seattle University, USA |
| Ramkumar Janakiraman | North Carolina State University, USA |
| Sandy Jap | Emory University, USA |
| Bernard Jaworski | Claremont Graduate University, USA |
| Leslie John | Harvard University, USA |
| Yogesh Joshi | University of Maryland, USA |
| Kartik Kalaignanam | University of South Carolina, USA |
| Constantine Katsikeas | University of Leeds, UK |
| Kristopher O. Keller | University of North Carolina at Chapel Hill, USA |
| Mansur Khamitov | Indiana University, USA |
| Sara Kim | University of Hong Kong, Hong Kong |
| TI Tongil Kim | University of Texas at Dallas, USA |
| Ahmet Kirca | Michigan State University, USA |
| Anne Klesse | Erasmus University, the Netherlands |
| Irina Kozlenkova | University of Virginia, USA |
| Manfred Krafft | University of Münster, Germany |
| Thomas Kramer | University of California, Riverside, USA |
| Kirk Kristofferson | Western University, Canada |
| Son Lam | University of Georgia, USA |
| Andreas Lanz | University of Basel, Switzerland |
| Justin Lawrence | Oklahoma State University, USA |
| Ju-Yeon Lee | Iowa State University, USA |
| Leonard Lee | National University of Singapore, Singapore |
| Sanghak Lee | Arizona State University,USA |
| Alice Li | The Ohio State University, USA |
| Shibo Li | Indiana University, USA |
| Barak Libai | Interdisciplinary Center Herzliya, Israel |
| Peggy Liu | University of Pittsburgh, USA |
| Michael Lowe | Georgia Institute of Technology, USA |
| Stephan Ludwig | Monash University, Australia |
| Liye Ma | University of Maryland, USA |
| Yu Ma | McGill University, USA |
| Ashwin Malshe | University of Texas, San Antonio, USA |
| Kelly Martin | Colorado State University, USA |
| Daniel McCarthy | The University of Maryland, USA |
| Brent McFerran | Simon Fraser University, Canada |
| Ravi Mehta | University of Illinois Urbana-Champaign, USA |
| Valentyna Melnyk | University of New South Wales, Australia |
| Shiri Melumad | University of Pennsylvania, USA |
| Erik Mooi | University of Melbourne, Australia |
| Unnati Narang | University of Illinois Urbana-Champaign, USA |
| Vishal Narayan | University of Connecticut, USA |
| Gergana Nenkov | Boston College, USA |
| Hristina Nikolova | Northeastern University, USA |
| Stephanie Noble | University of Tennessee, USA |
| Stephen M. Nowlis | Washington University, USA |
| Joseph Nunes | University of Southern California, USA |
| Nailya Ordabayeva | Boston University, USA |
| Andrea Ordanini | Bocconi University, Italy |
| Max J. Pachali | Tilburg University, The Netherlands |
| Dominik Papies | University of Tübingen, Germany |
| Renana Peres | Hebrew University of Jerusalem, Israel |
| Akshay Rao | University of Minnesota, USA |
| Brian Ratchford | University of Texas at Dallas, USA |
| Rebecca Reczek | The Ohio State University, USA |
| Daniel Ringel | University of North Carolina at Chapel Hill, USA |
| Maria Rodas | University of Illinois Urbana-Champaign, USA |
| Julian Saint Clair | Loyola Marymount University, USA |
| Kevin L. Sample | University of South Carolina, USA |
| Daiane Scaraboto | University of Melbourne, Australia |
| Hope Schau | University of California, Irvine, USA |
| Thomas Scholdra | University of Cologne, Germany |
| David A. Schweidel | Emory University, USA |
| Julio Sevilla | University of Georgia, USA |
| Denish Shah | Georgia State University, USA |
| Qiaowei Shen | Peking University, China |
| Huanhuan Shi | Texas A&M University, USA |
| Sunil K. Singh | University of Nebraska–Lincoln, USA |
| Ashish Sood | University of California - Riverside, USA |
| Francesca Sotgiu | Vrije Universiteit Amsterdam, Netherlands |
| S. Sriram | University of Michigan, USA |
| Florian Stahl | University of Mannheim, Germany |
| Sarang Sunder | Indiana University, USA |
| Courtney Szocs | Pennsylvania State University, USA |
| Craig Thompson | University of Wisconsin - Madison, USA |
| Debora Thompson | Georgetown University, USA |
| Seshadri Tirunillai | University of Houston, USA |
| Rima Touré-Tillery | Northwestern University, USA |
| Demetrios Vakratsas | McGill University, Canada |
| Ana Valenzuela | Baruch College, USA |
| Christophe Van den Bulte | University of Pennsylvania, USA |
| Arjen van Lin | Tilburg University, Netherlands |
| Stijin Van Osselaer | Cornell University, USA |
| Rajkumar Venkatesan | University of Virginia, USA |
| Peeter Verlegh | Vrije Universiteit Amsterdam, Netherlands |
| Franziska Volckner | University of Cologne, Germany |
| Clay Voorhees | University of Alabama, USA |
| Yanwen Wang | University of British Columbia, Canada |
| Nooshin Warren | University of Arizona, USA |
| Kenneth Wathne | University of Stavanger, Norway |
| Michelle Weinberger | Northwestern University, USA |
| Hauke Wetzel | University of New South Wales, Australia |
| Tiffany White | University of Illinois Urbana-Champaign, USA |
| Kimberly A. Whitler | University of Virginia, USA |
| Julian R.K. Wichmann | Tilburg University, The Netherlands |
| Thorsten Wiesel | University of Münster, Germany |
| Michael Wiles | Arizona State University, USA |
| Freeman Wu | University of Oregon, USA |
| Guiyang Xiong | Syracuse University, USA |
| Chi Kin (Bennett) Yim | University of Hong Kong, Hong Kong |
| Georgios Zervas | Boston University, USA |
| Bo Zhou | University of Maryland, USA |
AMA Editorial Staff
| T.J. Anderson | Academic Content Manager |
| Jess Barselow | Production Editor |
| Karin Horler | Senior Copy Editor |
| Michelle Kritselis | Publisher, Academic Communities and Journals |
| Marilyn Stone | Director, Academic Communities and Journals |
| Matt Weingarden | Exceutive Vice President, Communities and Journals |
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