Introduction to Business
For a Sustainable and Entrepreneurial Future
- Heidi M. Neck - Babson College, USA
- Christopher P. Neck - Arizona State University, USA
- Emma L. Murray
Business & Management (General)
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Simulation-Based Learning
Available only in Sage Vantage, assignable simulation activities offer students an engaging, hands-on way to deepen their understanding of core concepts and sharpen their decision-making skills using workplace scenarios. Aligned with learning objectives and tailored to each chapter, these activities provide students with immediate feedback to enhance their learning and build their confidence.
A cutting-edge approach to business instruction through the lens of entrepreneurship. I like the information discussed on nature of work and new trends such as 'gig' economies.
Simplified layout, current, contemporary examples. It presents information in a different format and should generate more classroom conversation.
This text is built for in-class discussions and activities. It helps students develop an entrepreneurial mindset that is important for their careers and has a lot more actionable and assignable exercises for in class and outside of class. It's a flip-the-classroom/hyflex model textbook.
This book provides a good summary of important topics, business cases for students to analyze and engage in, good discussion questions, and mindset activities that will help learners apply the knowledge gained.
The authors' approach to writing allows the average student to approach the topic in a way others do not. The integration of a global approach is sometimes not effective in other texts. It is here. This is definitely a text I would recommend to my faculty as Department Chair.
The content is up-to-date and relevant. This book has more chapters that are realistic in nature to the current business environment.
This book offers a practical, straightforward introduction to business concepts and gives students case examples to explain various concepts. I really appreciate the business ethics cases at the end of each chapter instead of one single chapter on ethics. I think it reinforces that ethics is a part of every aspect of business and helps students think more comprehensively about it.
A textbook with features that help your students learn and understand business better and retain the information longer. I love the simplicity and forwardness of it.
The authors have done a good job of using a variety of businesses of different sizes and types of industries to enhance the concepts.
Timely, relevant, and relatable.