You are here

Disable VAT on Taiwan

Unfortunately, as of 1 January 2020 SAGE Ltd is no longer able to support sales of electronically supplied services to Taiwan customers that are not Taiwan VAT registered. We apologise for any inconvenience. For more information or to place a print-only order, please contact uk.customerservices@sagepub.co.uk.

Digital Marketing
Share
Share

Digital Marketing
Strategy, Planning & Disruption

Third Edition
Additional resources:


March 2025 | 488 pages | SAGE Publications Ltd
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. 

With an excellent blend of theory, research, practice and application, key features include: 
• New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. 
• A new running case study throughout the book which looks at Uber. 
• Ethical Insights which highlight responsible marketing and support PRME. 
• Professional Skills which address employability.
• Discover More and Digital Tools text boxes. 
• Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. 

Essential reading for all students and practitioners of digital marketing.
List of Cases

 
List of Figures

 
List of Tables

 
About the Author

 
Preface to the Third Edition

 
Acknowledgements

 
Praise for DIgital Marketing

 
Online Resources

 
 
Part 1: Digital Marketing Essentials
 
Chapter 1: The Digital Marketing Environment
 
Chapter 2: The Digital Consumer
 
Part 2: Digital Marketing Tools and Channels
 
Chapter 3: Content and Email Marketing
 
Chapter 4: Websites, SEO and Paid Adverts
 
Chapter 5: Social Media Marketing
 
Chapter 6: Online Communities
 
Chapter 7: Mobile Marketing
 
Chapter 8: Marketing in the Metaverse
 
Part 3: Digital Marketing Strategy and Planning
 
Chapter 9: Digital Marketing Audit
 
Chapter 10: Digital Marketing Strategy and Objectives
 
Chapter 11: Building the Digital Marketing Plan
 
Part 4: Digital Marketing Management
 
Chapter 12: Managing Resources and Reporting
 
Chapter 13: Digital Marketing Metrics and Analytics
 
Chapter 14: Digital Marketing Disruption and Transformation
References

 
Index

 

Supplements

Click for online resources
For Lecturers:
Editable PowerPoint slides will allow you to easily integrate each chapter into your lessons and provide access to figures and tables from the book.
Testbank of multiple-choice questions will help you test students’ knowledge and understanding of the materials.
Teaching Guide containing lesson plans, discussion questions and exercises.

Sample Materials & Chapters

Sample Chapter


For instructors

Please select a format:

Select a Purchasing Option


Paperback
ISBN: 9781529680430
£51.99

Hardcover
ISBN: 9781529680447
£130.00