Share
Communicating Environmental Risk in Multiethnic Communities
- Michael K. Lindell - Texas A&M University, USA
- Ronald W. Perry - Arizona State University, USA
Volume:
7
Other Titles in:
Intercultural Communication | Mass Communication (General) | Public Relations (Analysis)
Intercultural Communication | Mass Communication (General) | Public Relations (Analysis)
February 2004 | 272 pages | SAGE Publications, Inc
Communicating Risk in Multicultural Communities examines methods governmental agencies use to inform multicultural communities of risks that either do or may affect their lives. The authors explore the nature of natural hazards (earthquakes, floods, etc.) and technological dangers (hazardous waste, nuclear power plants, etc.), develop a model for understanding people's reaction to risk messages (Do they evacuate when the weather dictates as much? Do they protest the impending construction of a nuclear power plant?), and demonstrate how effective strategies for disseminating risk messages can be devised.
1. Risk Communication, Culture, and Ethnicity
2. Theoretical Bases of Risk Communication
3. Disaster Warnings as Risk Communication
4. Hazard Awareness as Risk Communication
5. Approaches to Influencing Hazard Adjustment Adoption
References
Index
"The authors have extensive practical and research experience in catastrophic event management of both natural and technological hazards, and cite their research findings throughout the book. This is both a guidance document for practitioners and a research compilation. . . . The book includes an extensive list of well-chosen references."
CHOICE
