You are here

Disable VAT on Taiwan

Unfortunately, as of 1 January 2020 SAGE Ltd is no longer able to support sales of electronically supplied services to Taiwan customers that are not Taiwan VAT registered. We apologise for any inconvenience. For more information or to place a print-only order, please contact uk.customerservices@sagepub.co.uk.

Basic and Advanced Focus Groups
Share
Share

Basic and Advanced Focus Groups



August 2018 | 216 pages | SAGE Publications, Inc
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.

Available with Perusall—an eBook that makes it easier to prepare for class

Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more
 
Preface
 
About the Author
 
PART I. BASIC ISSUES
 
Chapter 1. Introducing Focus Groups
Basic Issues

 
Advanced Topics

 
 
Chapter 2. Uses for Focus Groups
Basic Issues

 
Advanced Topics

 
 
Chapter 3. The Importance of Interaction
Basic Issues

 
Advanced Topics

 
 
PART II. DESIGNING FOCUS GROUPS
 
Chapter 4. Research Design for Focus Groups
Basic Issues

 
Advanced Topics

 
 
Chapter 5. Group Composition, Group Size, and Number of Groups
Basic Issues

 
Advanced Topics

 
 
Chapter 6. Asking Questions in Focus Groups
Basic Issues

 
Advanced Topics

 
 
Chapter 7. Moderating the Discussion
Basic Issues

 
Advanced Topics

 
 
Chapter 8. Analyzing Focus Groups
Basic Issues

 
Advanced Topics

 
 
PART III. ADVANCED TOPICS AND CONCLUSIONS
 
Chapter 9. Working Cross-Culturally
Basic Issues

 
 
Chapter 10. Specialized Age Groups
Basic Issues

 
 
Chapter 11. Online Focus Groups
Basic Issues

 
 
Chapter 12. Conclusions: Future Directions for Focus Groups
Basic Issues

 
 
APPENDICES
 
Appendix 1
Statement of Informed Consent

 
 
Appendix 2
Generic Focus Group Introduction

 
 
Appendix 3
Three Examples of Interview Guides

 
 
Appendix 4
Experiences as Graduate Students

 
 
Glossary
 
References
 
Index

“This is great tool for their students or themselves if they want to use focus groups as a research approach. There is a lot of value for the price of this text.”

Kyle M. Woosnam
Texas A&M University

“This introductory text provides students with a solid understanding of principles, methods, and contributions of focus group methodology. It provides good coverage of the topic and essential components for consideration in using focus groups. Morgan is among the most well-known experts on focus group research; this current volume reflects how his insight and own research have evolved over the years to show how the field has changed.”

Christina Harnett
Counseling and Human Development, Johns Hopkins University

“This book provides accessible, practical information that is targeted toward an audience unfamiliar with the logistics of conducting focus groups.”

Sally O. Hastings
University of Central Florida

“The chapters contain enough depth for the text to serve as a one-stop shop for designing and using a focus group methodology.”

Michael A. Guerra
Lincoln University

“Overall, the book is written in a language that is easy to understand (despite the topics the book is covering) for undergraduate students who may not be interested in research methods and have taken it as a required course in their curriculum.”

Kenneth C. Yang
The University of Texas At El Paso

“I was pleasantly surprised at how useful the appendices are. Each of them provides information that will help a researcher. Including transcribed text is good because new researchers may not have been exposed to this type of data. In addition, the interview guides are useful tools and can be used in other forms of research as well.”

Patricia A. Poteat
Rochester Institute of Technology

For instructors

Select a Purchasing Option

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

With SAGE Research Methods, researchers can explore their chosen method across the depth and breadth of content, expanding or refining their search as needed; read online, print, or email full-text content; utilize suggested related methods and links to related authors from SAGE Research Methods' robust library and unique features; and even share their own collections of content through Methods Lists. SAGE Research Methods contains content from over 720 books, dictionaries, encyclopedias, and handbooks, the entire “Little Green Book,” and "Little Blue Book” series, two Major Works collating a selection of journal articles, and specially commissioned videos.