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Eric G. Harris Pittsburg State University, USA

Eric G. Harris is the department Chair and Associate Professor at Pittsburg State University. His scholarly works include publications in Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Personal Selling & Sales Management, Journal of Business Research, Psychology & Marketing, Journal of Business and Psychology, Journal of Brand Management, Journal of Consumer Marketing, and other respected marketing journals. His professional and consulting experiences are in the areas of marketing, sales, and promotions management. He is consulting editor for Journal of Managerial Issues, and he serves on the review boards for Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Services Marketing, and Services Marketing Quarterly. Eric has co-authored a consumer behavior textbook titled “CB” for Cengage-4LTR press with Barry Babin from Louisiana Tech University.