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Analysing Quantitative Data for Business and Management Students

Analysing Quantitative Data for Business and Management Students

February 2015 | 184 pages | SAGE Publications Ltd
In Analysing Quantitative Data, Charles A. Scherbaum and Kristen M. Shockley guide the reader through Understanding Quantitative Data Analysis, Basic Components of Quantitative Data Analysis, Conducting Quantitative Data Analysis, Examples of Quantitative Data Analysis and Conclusions. An appendix contains Excel Formulas.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Chapter 1: Understanding Quantitative Data Analysis
Chapter 2: Basic Components of Quantitative Data Analysis
Chapter 3: Conducting Quantitative Data Analysis
Chapter 4: Examples of Quantitative Data Analysis

Appendix of Excel Formulas



Very good coverage of quantitative methods that students often struggle with.

Ms Rita Walsh
School of Business, Royal Agricultural College
May 17, 2016

Worth a read and will help students put data analysis into context

Mr Mark Barnett
Business Management and IT, Weston College
June 12, 2015

Good links between statistical analysis and problems of market research

Professor Marc Filser
IAE Dijon, Université de Bourgogne
May 24, 2015

It is a fine book that is very helpful for graduated students from several areas (like those from Economics, Management or Business Relations). Their examples and the accurate criticism on bad practices are easily identified as strong points for recommending this handbook.

Dr Paulo Mourao
School of Economics & Management, University of Minho
May 19, 2015

An essential read for the research student everywhere.

Mr Paul Matthews
Business Administration , University College Birmingham
April 22, 2015

Fairly good book. Thank you.

Professor Ewald Mittelstaedt
Engineering and Business Managment, South Westphalia University of Applied Sciences
April 19, 2015

This gives a clear and accessible approach to the analysis of quantitative [primary] data obtained by students in their research.

However, what I found disappointing - and why I will not be adopting this book - is the almost complete absence of anything on the use of company data such as financials, production or stock figures (apart from an early name check of 'Big Data') - in other words non experimental data. I continually find that students feel driven to finding things out by questionnaires (for example) which would be much better done by looking into the company records but there is very little mention of this in any business research methods texts that I have come across.

I would add that, and I am speaking here as one whose first degree was in psychology, this is perhaps an inevitable consequence of giving this commission to two behavioural scientists rather than to someone with a broader experience of business issues.

Mr Duncan Grant
Off Campus Division, University of Bolton
April 16, 2015

Excellent guide for students - practically focused and well structured. Should contribute to students producing much stronger quantitative analysis

Mr Joe Fitzgerald
School of Business, Institute of Business & Technology
March 25, 2015

A concise and accessible book, suitable for undergraduate students. Covers essential materials especially, philosophical and theoretical foundations, and building blocks of quantitative analysis.

Dr Mansour Pourmehdi
Department of Sociology, Manchester Metropolitan University
October 26, 2015

Contains essential material for students in a practical, condensed form.

Dr Joseph Vella
Marketing , University of Malta
September 4, 2015

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ISBN: 9781446273531

ISBN: 9781446273524

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